Medical Product Marketing Manager

IPG Photonics • Marlborough, MA

4h

About The Position

Lead marketing function in a cross functional new product development, by
researching and providing user requirements and their revision during all cycles
of development for Thulium Fiber Laser products; develop GUI requirements; collaborate with product development team to design the concept with detailed
functions for the next generation of accessories, such as endoscopes and
disposables; conduct voice of customer and usability studies; Lead new product
introductions, including strategic segmentation, positioning, pricing,
promotion, training and education programs; coordinate with and support
marketing program with distributors and commercial partners in Urology; Plan and
coordinate local commercial launches with distributor and commercial partners; design and conduct training and educational programs; drive equipment sales
along with collaborative efforts for disposables, provide marketing input and
coordinate marketing program of distributor and commercial partners in Urology;
Propose designs, generate content and drive continuous improvement of the
company’s website; Collaborate with local Key Opinion Leaders on initiatives, such as design validation, speaking engagements, clinical studies, testimonials,
and training workshops; Generate market intelligence for pursuing new
pre-clinical and clinical research with the company’s proprietary Thulium Fiber
Laser technology. Up to 20% domestic and international travel required; must
within normal commuting distance of Marlborough, MA.

Requirements

• Bachelor’s degree in Business Management, Marketing, International Business or related field or foreign equivalent degree
• 5 yrs of related experience
• Utilize knowledge in technical aspects of thulium fiber laser light tissue interaction and its impact on various urological treatments, such as, BPH enucleation, Bladder cancer resection, Urothelial carcinoma vaporization, and Lithotripsy to communicate the benefits and capabilities of advanced laser technology to healthcare professionals in regular communications and during demos in the Operation Room, thereby enhancing product adoption and driving sales growth in the urological medical device market.
• Apply knowledge of instruments used in laser urological procedures, such as, endoscopes and disposables to participate in development of integrated solutions, which will increase procedure efficiency, reduce complication rates and achieve increased customer satisfaction
• Establish and manage relationships with urologists and Key Opinion Leaders to train them on technical fiber laser characteristics, conduct clinical trainings and studies of fiber lasers, participate in surgeries working in the operating theater, and prepare results for presentation at scientific conferences and publication in peer-reviewed journals
• Provide cross-functional new product development by researching and providing user requirements, prioritizing features, conducting voice of customer and usability studies, analyzing histology materials from the laboratory, conducting benchmarking studies, and creating educational marketing content
• Develop market analysis strategies to identify key trends, utilizing statistical methods such as Regression analysis, Conjoint analysis, CLV analysis to interpret data and identify patterns and correlations
• Up to 20% domestic and international travel required
• Must within normal commuting distance of Marlborough, MA.

Responsibilities

• Lead marketing function in a cross functional new product development
• Research and provide user requirements and their revision during all cycles of development for Thulium Fiber Laser products
• Develop GUI requirements
• Collaborate with product development team to design the concept with detailed functions for the next generation of accessories, such as endoscopes and disposables
• Conduct voice of customer and usability studies
• Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs
• Coordinate with and support marketing program with distributors and commercial partners in Urology
• Plan and coordinate local commercial launches with distributor and commercial partners
• Design and conduct training and educational programs
• Drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partners in Urology
• Propose designs, generate content and drive continuous improvement of the company’s website
• Collaborate with local Key Opinion Leaders on initiatives, such as design validation, speaking engagements, clinical studies, testimonials, and training workshops
• Generate market intelligence for pursuing new pre-clinical and clinical research with the company’s proprietary Thulium Fiber Laser technology

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level