Media Strategist

Loblaw Companies Limited•Toronto, ON

1d•CA$60,000 - CA$82,500

About The Position

As a Media Strategist at Loblaw Media, you will be responsible for the successful planning & management of all 360 paid media strategies for various Enterprise businesses. You will make an impact by showing a commitment to driving results and revenue efficiently, while also showcasing thought leadership, as well as exceptional organization and project management skills.

Requirements

Knowledge and execution of media channels across digital and traditional platforms including identifying KPIs and benchmarks.
The ability to ensure that the execution of tactics remains on brand and on target.
Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
Ability to innovate and think outside-of-the-box with willingness to always learn.
Be team-oriented and have a passion for collaboration.
An ability to move easily between strategy, plan development and ‘hands-on’ execution.
Highly organized, able to prioritize multiple projects effectively.
Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
Exceptional communication and interpersonal skills.
Strong project and people management skills.
Strong Analytical Skills – able to understand metrics & measure results.
Works well under pressure with a strong work ethic.
Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
1-3 years of direct experience in developing, implementing, and executing media campaigns on client or agency side including budget and project management
Demonstrated ability to meet and exceed KPIs
Knowledge of ad management & measurement tools like FB Ads Manager, Google Ads, DV360, GA360, analytics
An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans
Ability to develop a POV and implications based on data, and present findings to key stakeholders.
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.
Self-directed, proactive and able to define and execute projects independently.
Strong in Excel
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Responsibilities

Create, execute & optimize marketing strategies across paid channels
Report on campaign performance and deliver key insights to stakeholders
Work within multiple digital ad platforms such as Facebook Ads Manager, Pinterest, TikTok, Google Ads
Coordinate trafficking of creative assets for campaigns, in collaboration with the execution team, internal and external creative partners, media agency and vendors.
Ensure seamless project management through clear & accurate documentation, and following team processes
Collaborate with multiple teams from Brand teams to Loblaw Agency to flawlessly plan and execute paid marketing campaigns
Support ongoing financial record management via Budget Control Reports, approving invoices for payment and creating purchase orders/scope of work documents in our financial programs.
Maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
Track status of projects and capacity accurately in detailed team status reports
Perform data analysis regularly as part of campaign reporting, to bolster insights and identify optimizations
Ensure timely completion and delivery of media marketing campaigns.
Assist in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.
Support the development and execution of media plans for Tier 3 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.
Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.