Media Specialist

SALT XC•Toronto, ON

6d•CA$60,000 - CA$75,000•Hybrid

About The Position

The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words. You will need to develop strong trust-based relationships with both the client and agency team members.

Requirements

Minimum 2 years working at a media agency, in a digital focused role
Bachelor's degree or Diploma in Marketing, Communication or Advertising required
Prior hands-on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential)
Excellent communication skills (both written and verbal)
Strong attention to detail
Google Certifications (essential)
Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands
Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form
Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video

Nice To Haves

Prior hands on experience with Google Data Studio an asset but not required
Experience with e-commerce platforms such as Shopify is an asset
Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done

Responsibilities

Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients
Work directly with the Media Supervisor to assist with overall client planning & day to day client requests
Work directly with all media vendors to book, implement and report on campaigns
With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations
Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
Ensure that all media plans adhere to the agency's values, philosophies, and processes
Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required
Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
Influence decision making by encouraging appropriate strategies and benefits of offerings to clients
Participate in additional agency/team projects as required
Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed