Media Sales Associate

2060 Digital•Town of Colonie, NY

2d•Onsite

About The Position

This role is designed for individuals with a strong interest in sales, marketing, advertising, business development, or digital media. The Media Sales Associate will be involved in various aspects of the sales cycle, from prospecting and business development to account management and digital campaign support. The position offers hands-on experience with a range of digital advertising products and opportunities for professional development within the media sales industry.

Requirements

Strong interest in sales, marketing, advertising, business development, or digital media.
Excellent written and oral English language communication skills, relationship-building, and organizational skills.
Self-motivated, goal-oriented, and eager to learn.
Ability to work effectively in a fast-paced, collaborative environment.
Proficiency with Microsoft Office applications, including Excel, PowerPoint, Outlook, and Word.
Valid driver's license and reliable transportation.
Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.).
Ability to sit and/or stand for extended periods of time.

Nice To Haves

Previous experience in sales, customer service, marketing, advertising, retail, hospitality, or business development.
Familiarity with CRM platforms such as Salesforce, HubSpot, or similar systems.
Exposure to digital marketing, social media advertising, analytics, or related technologies.
Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.

Responsibilities

Prospect and identify new business opportunities through networking, referrals, social media, research, and outbound outreach.
Generate and maintain an active pipeline of prospective advertisers and business opportunities.
Conduct outbound prospecting through phone, email, social media, networking, and in-person outreach.
Build relationships with local business owners and decision-makers throughout the Capital Region.
Conduct discovery conversations to understand client goals, challenges, and marketing objectives.
Assist in the development and presentation of customized advertising and marketing recommendations.
Participate in new business development initiatives and community networking events.
Build confidence in presenting ideas and developing relationships with business owners and decision-makers.
Develop prospecting, sales, and relationship-building skills while working toward individual business development goals.
Support Account Executives in managing client relationships and advertising campaigns.
Assist with preparing proposals, presentations, client communications, and sales materials.
Serve as a point of contact for designated clients and help ensure a positive customer experience.
Participate in client meetings, campaign reviews, and strategic discussions.
Help identify opportunities for account growth, retention, and cross-platform marketing solutions.
Collaborate with Digital Operations, Creative Services, and Sales teams to develop integrated marketing strategies.
Gain hands-on exposure to digital advertising products including Connected TV (CTV), OTT, social media advertising, video advertising, search marketing, programmatic display, retargeting, and audience targeting solutions.
Assist with campaign launches, monitoring, optimization efforts, and performance reporting.
Learn how digital, streaming, broadcast, and creative solutions work together to drive measurable results for clients.
Review campaign performance metrics and assist in developing recommendations that improve client results.
Utilize reporting and campaign insights to support client retention and renewal strategies.
Maintain accurate records within CRM and sales systems.
Participate in ongoing sales training, digital certification opportunities, and professional development programs.
Stay informed on industry trends, emerging technologies, and best practices in advertising and media sales.