Media Relations Specialist
About The Position
COUNTRY Financial is seeking a Media Relations Specialist to protect and enhance the company's reputation through content strategy and external communication efforts. This role supports the corporate vision, mission, and objectives by planning content, developing messages, and ensuring they reach the right audiences through appropriate mediums, adhering to legal, compliance, and brand standards. The specialist will ensure message consistency and alignment with corporate objectives and values. This position involves working with various media formats, including podcasts and social media, encompassing content development, production, and editing.
Requirements
- Typically requires 4+ years of relevant experience or a combination of related experience, education and training.
- Proven experience leading external communications or public relations strategies that build trust, enhance brand reputation, and support organizational objectives.
- Strong media relations and messaging expertise, with the ability to effectively tailor and deliver messages to the right audiences through the most appropriate channels.
- Demonstrated ability to partner with executive leaders and cross-functional teams to plan and execute aligned, high-impact communications.
- Excellent writing, editing, and storytelling skills with a focus on clarity, credibility, and brand consistency.
- Experience creating producing, and editing content across multiple media formats, including podcasts, social media, traditional media, and other digital channels.
- Experience in regulated, corporate, or service-driven environments.
Nice To Haves
- Insurance or financial services experience preferred.
Responsibilities
- Serves as spokesperson for the organization, handling contact with newspaper, magazine, radio, television, trade press and social media.
- Trains leadership and other company spokespeople to deliver messages through various external communication mediums.
- Actively monitors reputational threats and potential threats that could damage the reputation of COUNTRY and recommends strategies to manage them (i.e. reputation audits, proactive and reactive media responses, etc.).
- Responsible for analyzing, recommending, developing and implementing news media strategies for the organization with a focus on our Vision and corporate strategies.
- Supports corporate project teams as a Public Affairs and Media Relations representative.
- Content development, production and editing of podcasts and social media posts.
Benefits
- medical, dental, vision, disability, and life insurance
- 401(k) with company match
- Short-Term Incentive plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
