Media Relations Manager

Abnormal

3d•$114,800 - $165,000

About The Position

Abnormal AI is looking for a Media Relations Manager to join their Communications team. This role will own media strategy across all tiers of the PR program, including proactive relationship-building with AI and business reporters, and strategic direction for product launches, news announcements, and threat intelligence coverage. The manager will build direct, ongoing relationships with AI, tech, business, and security trade press, as well as non-traditional media such as podcasts, newsletters, YouTube/creator channels, and other emerging formats. This is a hands-on role where the individual will personally run media outreach, not just set direction, with support from other Communications team members for execution as needed. The role involves close collaboration with Communications leadership and cross-functional partners, offering real ownership of both strategy and execution as an individual contributor.

Requirements

4-7 years of experience in media relations or public relations, with demonstrated relationships at tier 1 tech or business outlets
A track record of proactive, relationship-driven media work
Strong judgment on newsworthiness and what's safe to say publicly, especially under time pressure
Excellent writing; comfortable drafting or editing press releases, Q&As, and bylines
Comfortable working directly with senior executives, with experience writing in an executive voice on their behalf
Ability to set strategy and operate autonomously, with strong ownership instincts and follow-through on execution
Collaborative mindset. This role sets direction that other team members execute against, and needs to do that well.

Nice To Haves

Familiarity with cybersecurity, AI, or enterprise SaaS
Experience pitching or building relationships with podcast hosts, newsletter writers, or other non-traditional/creator-driven media
Experience managing or directing an external public relations agency
Experience supporting executive communications or C-suite media training
Background operating in a fast-moving, high-growth environment

Responsibilities

Own media relations end to end across tier 1, security trades, and non-traditional media (podcasts, newsletters, creator channels) — setting strategy for the full program, including product launches, news announcements, and threat intelligence coverage
Build and maintain a structured, prioritized view of key reporters covering AI and cybersecurity, and advance those relationships deliberately over time
Personally run day-to-day pitching, including background briefings, trend pitches, and story planting, positioning executives as go-to sources on behavioral AI security, and pulling in support from other Communications team members on high-volume moments
Keep a constant pulse on the media landscape and news cycle, acting as the team's go-to expert on what's being covered and by whom, in order to spot and move quickly on reactive commentary opportunities
Own the creation of tier 1 media Q&As and bylines, and serve as a second pen on press releases and executive messaging
Work directly with executives on media opportunities — prepping them for interviews, identifying and shaping stories, and writing in their voice for bylines and statements
Partner across Marketing, including Threat Intel Marketing, and Customer Marketing, to source storytelling opportunities