Media Planning Supervisor

Vladimir Jones•Colorado Springs, CO

1d•$95,000 - $105,000•Hybrid

About The Position

The Media Planning Supervisor leads the agency's Media Planning team, developing integrated, insight-driven media strategies that help clients achieve measurable business outcomes. This role oversees a team of Media Planners responsible for audience strategy, communications planning, channel recommendations, media investment strategy, and campaign performance analysis across traditional and digital media. Working closely with the Digital Media Supervisor, Analytics, Account Services, Creative, and Strategy teams, the Media Planning Supervisor ensures media recommendations are rooted in data, aligned with client objectives, and seamlessly transitioned into execution. This role serves as a strategic media leader, building trusted client relationships while mentoring a high-performing planning team and advancing integrated media capabilities across the agency.

Requirements

7+ years of media planning experience within an advertising agency or integrated marketing environment.
2+ years of people management or team leadership experience.
Extensive experience developing integrated media strategies across traditional and digital channels.
Strong understanding of audience planning, communications strategy, and media investment planning.
Experience managing cross-channel media budgets and investment recommendations.
Demonstrated ability to present strategic recommendations to senior client stakeholders.
Strong analytical skills with experience translating campaign data into actionable business insights.
Excellent organizational, project management, and communication skills.
Ability to manage multiple client accounts and competing priorities simultaneously.

Nice To Haves

Experience developing full-funnel communications strategies from awareness through conversion.
Experience working with first-party data, Customer Data Platforms (CDPs), and audience segmentation.
Familiarity with Marketing Mix Modeling (MMM), attribution methodologies, and advanced measurement strategies.
Experience supporting new business development and agency growth initiatives.
Google Analytics certification or other relevant media planning certifications are a plus.
MRI-Simmons
Nielsen
Comscore
Scarborough
YouGov
GWI (GlobalWebIndex)

Responsibilities

Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning.
Establish priorities, manage workloads, and ensure strategic deliverables are completed accurately and on schedule.
Foster a culture of collaboration, curiosity, accountability, and continuous improvement.
Provide coaching, mentorship, and professional development opportunities.
Serve as the final quality control checkpoint for media plans, strategic recommendations, client presentations, and planning documentation.
Lead development of integrated media strategies across traditional and digital channels, including television, radio, streaming audio, out-of-home, print, paid search, paid social, programmatic, digital video, CTV, and emerging media.
Translate business objectives into audience-first communications strategies.
Develop media investment recommendations that balance reach, frequency, efficiency, and business outcomes.
Evaluate media opportunities and recommend channel allocations based on audience behavior, market conditions, and campaign objectives.
Guide planners in developing thoughtful, insight-driven media recommendations supported by research and data.
Build trusted relationships with clients by serving as a strategic media advisor.
Present integrated media strategies, annual plans, campaign recommendations, POVs, and performance insights to clients and agency leadership.
Lead planning discussions that align media investments with evolving client business goals.
Partner with Account Services to identify new opportunities for growth and innovation.
Support agency business development efforts through strategic media recommendations and presentations.
Leverage syndicated research, first-party data, and audience insights to inform planning decisions.
Partner with Analytics to develop campaign measurement frameworks and success metrics.
Evaluate campaign performance and recommend strategic optimizations based on business results.
Identify audience trends, competitive activity, and emerging media opportunities.
Collaborate with clients on marketing technology and data strategies that improve planning and decision-making.
Partner with the Digital Media Supervisor to ensure media strategies are translated into flawless campaign execution.
Collaborate with Analytics to develop measurement plans and actionable reporting.
Work closely with Creative teams to align messaging, formats, and channel strategies.
Coordinate with Account Services to ensure planning recommendations support overall client objectives.
Ensure smooth handoffs between Planning, Activation, Analytics, and Creative throughout the campaign lifecycle.
Stay current on evolving media consumption trends, emerging platforms, consumer behaviors, and industry best practices.
Identify innovative media opportunities that create competitive advantages for clients.
Develop strategic POVs and thought leadership around media trends and emerging technologies.
Champion integrated planning methodologies and audience-first thinking across the agency.
Continuously improve planning processes, templates, and strategic frameworks.
Champion strategic thinking and integrated media planning best practices across the agency.
Build a culture of curiosity, collaboration, and continuous learning.
Mentor team members while supporting career development and succession planning.
Represent the department through client presentations, agency initiatives, platform partnerships, and industry engagement.
Anticipate client and business challenges while developing scalable strategic solutions.
Maintain the highest standards of strategic thinking, professionalism, and client service.
Foster strong partnerships across Activation, Analytics, Account Services, Creative, and Strategy.
Encourage open communication, diverse perspectives, and collaborative problem-solving.
Support agency initiatives that improve planning effectiveness and client outcomes.
Contribute to department training, documentation, and process development.
Help cultivate an environment where strategic thinking and innovation thrive.