Media Planning Manager

Klick • New York, NY

1d • Hybrid

About The Position

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into clear recommendations that support client objectives.

Requirements

• 5+ years of digital media planning experience, including at least 1 year managing planning workstreams, team members, or campaign delivery across client accounts.
• Hands-on experience using GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma to support reporting, optimization, trafficking inputs, or campaign performance analysis.
• Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
• Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected tv, search, social, or other digital media channels.
• 1+ year of client-facing experience presenting media plans, performance results, insights, or recommendations to clients or senior cross-functional stakeholders.
• Advanced Microsoft Excel and PowerPoint experience building reports, analyzing campaign data, and translating insights into clear client-ready deliverables.

Nice To Haves

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industry media campaigns.
• Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
• Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
• Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.

Responsibilities

• Develop media plans grounded in data, audience insights, channel strategy, and client business objectives.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected tv, search, social, and other digital channels.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable delivery.
• Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

Benefits

• Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work
• Commitment to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.
• Consciously creating a culture where everyone can thrive and grow in their careers.
• Belief that best work comes from diverse backgrounds, perspectives, and skills.
• Commitment to developing an inclusive, barrier-free recruitment process and work environment.
• Accessibility accommodations available upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed