Media Planning Director

We Are Rosie • Palmetto, GA

3d

About The Position

We are an outcomes agency at the intersection of business, politics, and policy. This role involves managing strategic media activities, including planning, buying, managing, and optimizing across all channels. The Media Planning Director will develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon agreed strategies. This role will lead on campaign implementation/management, including buying, negotiating, implementation, optimization, and analysis. The individual will use internal data sources and past performance to develop insights and strategy for future efforts, gauge media performance and KPIs to determine the extent to which original objectives and strategies were met, and work closely with the buying team to traffic, launch, and troubleshoot implementation issues. Establishing specifications and timelines needed for campaign launch and working across teams for successful execution are also key responsibilities.

Requirements

• Passionate about the intersection of media, technology, creative, and have demonstrated experience (6+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis
• Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

Responsibilities

• Manage strategic media activities, including planning, buying, managing and optimizing across all channels
• Develop plans which align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead on campaign implementation/management in regard to: buying, negotiating, implementation, optimization, and analysis
• Use internal data sources as well as past performance to develop insights and strategy for future efforts
• Work ot gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met
• Work closely with our buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure a successful execution

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed