Media Planner

Crossmedia Inc • New York, NY

6h • $63,000 - $75,000 • Hybrid

About The Position

We’re hiring a cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects. This role requires proximity to New York City and offers a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home. The Planner maintains and grows a foundational knowledge of both online and offline media channels, collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendations, and manages weekly status calls and serves as the main point of contact with clients. They also manage client budgets and upkeep of flowcharts to maintain holistic media plan accuracy, monitor the pulse on changing media and client trends, and collaborate on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation. The Planner masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously. They are the first ‘gatekeeper’ and reviewer for Assistant’s work, articulate a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc., and fully comprehend client business objectives and the role media is meant to play in accomplishing them. They proactively encourage media + creative integration through cross-agency presentations and timelines, focus on a quality product, adhering to Crossmedia’s high standards, and develop holistic, strategic media plans in partnership with Supervisors and Directors. The Planner understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments, successfully interrogates tactical plan details to ensure strategy pull through, and understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc. They encourage thinking outside of the box, develop strategic media POVs for clients, and their personal efforts generate satisfaction – clients, team, company. They participate in training programs to enhance their professional growth, mentor Assistant Planners; providing ongoing feedback and reviews to guide growth, display a high level of personal dedication and motivation, positively contribute to our culture, troubleshoot team issues and concerns, and build esprit de corps through strong team communication.

Requirements

• Bachelor’s Degree
• 2-3 + years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and responsibilities and meet deadlines
• Attention to detail and organizational skills while working in a fast-paced environment
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients
• Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement
• Proximity to New York City

Nice To Haves

• Resourceful, organized, and energetic throughout the planning process.
• Comfortable in a fast-paced industry and handling multiple projects.

Responsibilities

• Manage day-to-day planning responsibilities.
• Lean into strategic media plan development.
• Speak to the holistic plan narrative, including tactical details and campaign performance.
• Maintain and grow foundational knowledge of both online and offline media channels.
• Collaborate with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendations.
• Manage weekly status calls and serve as the main point of contact with clients.
• Manage client budgets and upkeep of flowcharts to maintain holistic media plan accuracy.
• Monitor the pulse on changing media and client trends.
• Collaborate on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
• Master tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and question data and usage rigorously.
• Act as the first ‘gatekeeper’ and reviewer for Assistant’s work.
• Articulate a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
• Fully comprehend client business objectives and the role media is meant to play in accomplishing them.
• Proactively encourage media + creative integration through cross-agency presentations and timelines.
• Focus on a quality product, adhering to Crossmedia’s high standards.
• Develop holistic, strategic media plans in partnership with Supervisors and Directors.
• Understand target audience behaviors & drivers and work with Investment team to translate those qualities into actionable segments.
• Successfully interrogate tactical plan details to ensure strategy pull through.
• Understand media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourage thinking outside of the box.
• Develop strategic media POVs for clients.
• Generate satisfaction for clients, team, and company through personal efforts.
• Participate in training programs to enhance professional growth.
• Mentor Assistant Planner; provide ongoing feedback and reviews to guide growth.
• Display a high level of personal dedication and motivation.
• Positively contribute to our culture.
• Troubleshoot team issues and concerns.
• Build esprit de corps through strong team communication.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• Burgers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level