Media Planner

Crossmedia Inc•New York, NY

1d•$63,000 - $75,000•Hybrid

About The Position

Crossmedia is a global media independent committed to doing media and business the right way, guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Crossmedia US, founded in NY in 2000, is one of the largest minority-owned full-service media planning & buying agencies in the nation. With over 500 employees worldwide, we focus on creating innovative connections between brands and people across all channels and budgets, operating with honesty and transparency. We are a values-based organization that earns client TRUST through media transparency and objective decision-making, applying REASON & logic to solve client challenges. The Pursuit of HAPPINESS is central to our culture, with investments in employee well-being and growth, evidenced by numerous initiatives and our consistent recognition as one of Ad Age’s Best Places to Work. We have offices in New York and Philadelphia, employees across 25+ states, and international presence in London and Germany. Our clients include U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, and Edible Arrangements.

Requirements

Bachelor’s Degree
2-3+ years of experience in media planning at an ad agency
Ability to juggle multiple client projects and responsibilities and meet deadlines
Attention to detail and organizational skills while working in a fast-paced environment
Strong written and verbal communication skills
Excellent analytical and math skills
Capable of working independently and managing projects from start to finish
Experience with managing and mentoring junior team members
Takes initiative in acquiring new skills and taking on a workload
Professionalism and confidence in working with vendors, team members, and clients
Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement
Proximity to New York City required

Nice To Haves

Resourceful, organized, and energetic throughout the planning process.
Comfortable in a fast-paced industry and handling multiple projects.

Responsibilities

Manage day-to-day planning responsibilities, leaning into strategic media plan development.
Speak to the holistic plan narrative, including tactical details and campaign performance.
Maintain and grow foundational knowledge of both online and offline media channels.
Collaborate with Investment, Redbox (Analytics), and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendations.
Manage weekly status calls and serve as the main point of contact with clients.
Manage client budgets and upkeep of flowcharts to maintain holistic media plan accuracy.
Monitor trends in media and client landscapes.
Collaborate on tactical presentations with the Investment team, ensuring a clear story and approach built around the strategic presentation.
Master tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI, rigorously questioning data and usage.
Act as the first reviewer for Assistant Planner's work.
Articulate a strong understanding of quantitative media strategy elements (media mix, role of channel, reach and frequency, flighting strategy, etc.).
Fully comprehend client business objectives and the role media plays in accomplishing them.
Proactively encourage media + creative integration through cross-agency presentations and timelines.
Focus on delivering a quality product, adhering to Crossmedia’s high standards.
Develop holistic, strategic media plans in partnership with Supervisors and Directors.
Understand target audience behaviors & drivers and work with the Investment team to translate those qualities into actionable segments.
Interrogate tactical plan details to ensure strategy pull-through.
Understand media metrics beyond basic ones, including layers of quality and effectiveness.
Encourage out-of-the-box thinking.
Develop strategic media POVs for clients.
Generate satisfaction for clients, team, and company through personal efforts.
Participate in training programs to enhance professional growth.
Mentor Assistant Planner, providing ongoing feedback and reviews.
Display a high level of personal dedication and motivation.
Positively contribute to the agency culture.
Troubleshoot team issues and concerns.
Build esprit de corps through strong team communication.

Benefits

Flexibility to work in a hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs