Media Planner

IPG Mediabrands•New York, NY

About The Position

The Design team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators. The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely Media Authorizations prior to buys. The Media Planner will be responsible for monitoring client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.

Requirements

Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines.
Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
Strong mathematical abilities
Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.

Nice To Haves

Bachelor’s degree preferred.
1+ years of experience desired

Responsibilities

Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing
Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
Develop and manage integrated media plans in collaboration with investment teams across channels aligned to client business objectives, budgets, and KPIs
Lead Direct digital partner evaluation and negotiation, assessing inventory quality, audience targeting, pricing, and performance to maximize efficiency and impact
Oversee campaign setup, trafficking, and launch timelines in partnership with activation teams to ensure on-time, in-full delivery
Monitor pacing and performance, proactively optimizing plans based on delivery, insights, and evolving client priorities
Own budget management, flowcharts, and forecasting to ensure accurate spend tracking and financial stewardship
Present media recommendations, performance updates, and optimization strategies to clients
Participate in a diverse, inclusive, creative culture.
Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership.
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s).