Media Planner, Paid Social

EVERSANA•Kansas City, MO

34d

About The Position

ABOUT EVERSANA MEDIA: EVERSANA Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel, direct-to-patient (DTP), hyper-targeted CTV, performance and lead generation campaigns. We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers and clinicians in meaningful ways while achieving strategic growth. WHAT DOES A MEDIA PLANNER, PAID SOCIAL DO? We are seeking a Paid Social Media Planner to join the activation paid social media team at EVERSANA INTOUCH. The Media Planner is responsible for developing and executing paid social activation campaigns across social media platforms. This position combines the media planning and hands-on media buying role, ensuring campaigns deliver measurement results aligned with client objectives.

Requirements

Bachelor's degree in marketing, communications, business or a related field
2-4 years of experience in paid social media planning and buying, preferably in an agency setting
Hands-on keyboard biddable paid social media experience
Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform’s Ads Manager
Strong understanding of audience targeting, biddable strategies, and campaign optimization
Detail-oriented with strong math aptitude and organizational skills
Proficiency in analytics tools and Microsoft Excel

Nice To Haves

Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space
Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)

Responsibilities

Develop paid social media strategies aligned with client goals and KPIs
Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.)
Forecast budgets, reach and performance metrics
Set up, manage and optimize paid social campaigns across platforms and partners
Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance
Implement A/B testing for creative and audiences
Track and analyze campaign performance; provide actionable insights
Contribute to regular reports highlighting key metrics, learnings and recommendations
Partner with creative teams to ensure ad formats and messaging align with platform best practices
Work with analytics teams to refine measurement framework and attribution models
Stay current on platform updates, trends and emerging opportunities
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned