Media Planner/Buyer

Stream Companies • West Chester, PA

92d

About The Position

The Media Buyer develops, negotiates, implements, tracks, and optimizes traditional media campaigns, which may include broadcast, radio, print, and out-of-home (OOH). The role also makes digital media recommendations—including display, video, connected TV (CTV), and streaming audio—and develops omnichannel strategies. For assigned clients, the Media Buyer manages work from start to finish, including analysis, strategy, planning, execution, budget management, billing, optimization, and results.

Requirements

• Bachelor’s degree in a related field.
• 3–5 years of media planning and/or buying experience in a fast-paced agency or client environment.
• Proficiency in Microsoft Office, specifically Excel and PowerPoint.
• Familiarity with Strata, SQAD, and other media tools.
• Strong organizational skills and attention to detail.
• A solid work ethic and the self-motivation to exceed expectations.
• Technological savvy and ability to stay current with the latest trends.
• Willingness to learn and take direction.
• Ability to function effectively under tight deadlines.

Nice To Haves

• Automotive or home services experience.

Responsibilities

• Conduct local media research, planning, and buying across various markets nationally.
• Develop and maintain an optimal media mix for clients.
• Maintain cooperative cross-functional relationships across agency departments.
• Cultivate strong working relationships with media representatives.
• Communicate media rationale internally and directly to clients.
• Analyze performance reporting and make adjustments based on findings.
• Develop quarterly post-buy analysis reports and secure associated make-goods.
• Mentor junior media staff.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level