Media Operations Manager

Ally Financial • Charlotte, NC

8h • Onsite

About The Position

The Media Operations Manager leads the design and management of end-to-end media processes, ensuring standardized workflows across channels and strong operational execution throughout the media lifecycle. This role oversees critical functions including taxonomy, trafficking, pixel tracking, budget management, pacing, actuals, accruals, documentation, and data flow integration, while maintaining essential governance tools such as brand safety tracking and key operational cadences. The position also serves as a central partner in coordinating media systems, process discipline, and cross-functional alignment, with a forward-looking focus on enabling AI-driven workflows across budgets and reporting.

Requirements

• 7+ years of relevant experience or equivalent combination of education and experience
• High School Diploma or GED equivalent
• Strong MS Excel skills
• Ability to build effective working relationships with colleagues inside and outside the organization
• Self-motivated with the ability to prioritize and multi-task
• Works well under pressure and able to meet tight deadlines
• Ability to work and make decisions independently
• Strong attention to detail and cross functional relationship building
• Project management skills
• Self starter

Nice To Haves

• Bachelor's degree in Marketing, Media and/or Advertising
• Experience in social marketing, SEO marketing and multi-channel campaigns preferred.
• 7+ years of professional experience in a media role or media agency
• Knowledge of auto or financial services business
• Experience presenting
• Prior digital/social agency experience.

Responsibilities

• Manage media process design and end-to-end workflow management, standardizing operational processes across media channels to drive consistency, efficiency, and scalability.
• Support the onboarding, training, and documentation of media processes, tools, and best practices for team members.
• Partner with Ad Operations to oversee taxonomy development, trafficking execution, and pixel tracking to ensure accurate campaign setup, measurement, and compliance.
• Establish quality assurance processes for trafficking, tagging, naming conventions, and reporting outputs.
• Maintain and optimize media operating procedures, playbooks, and workflow documentation.
• Manage the holistic media flowchart and Sigma data flow integration to support cross-channel planning, visibility, and reporting accuracy.
• Partner with Marketing Ops on holistic media budget management and tracking, including documentation and tracking of media budget revisions across campaigns and initiatives.
• Partner with Marketing Ops to track media budget pacing and actuals to ensure financial accuracy, timely reconciliation, and alignment with investment plans.
• Maintain the media brand safety tracker, ensuring proper monitoring, governance, and adherence to brand suitability standards.
• Ensure compliance with data privacy, brand safety, and platform policy requirements across media execution.
• Coordinate Media Magic and other key media meetings, driving operational alignment, agenda management, and follow-through across stakeholders.
• Advance future-facing operational capabilities by enabling AI-driven workflows across budget allocation and reporting processes.
• Evaluate and implement new tools, automation opportunities, and workflow technologies to improve media operations.

Benefits

• Market-competitive base pay
• Pay-for-performance incentives (bonuses)
• 20 paid time off days
• 11 paid holidays
• 8 hours of volunteer time off yearly
• Industry-leading 401K retirement savings plan with matching and company contributions
• Student loan pay downs
• 529 educational save up assistance programs
• Tuition reimbursement
• Employee stock purchase plan
• Financial learning center and financial coach access
• Flexible health and insurance options including medical, dental and vision
• Employee, spouse and child life insurance
• Short- and long-term disability
• Pre-tax Health Savings Account with employer contributions
• Healthcare FSA
• Critical illness, accident & hospital indemnity insurance
• Total well-being program
• Adoption assistance
• Surrogacy assistance
• Fertility assistance
• Paid parental leave
• Paid caregiver leave
• Dependent Day Care FSA
• Back-up child and adult/elder care days
• Childcare discounts
• Mentally Fit Employee Assistance Program
• Subsidized and discounted Weight Watchers® program
• Employee discount programs
• Travel allowances
• Relocation assistance
• Signing bonus
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED