Media Operations Associate

FanDuel•New York, NY

4h•Hybrid

About The Position

FanDuel is seeking a Media Operations Associate to lead marketing technology and operational initiatives. This role is crucial for the Marketing team, serving as a direct link between the Analytics and Marketing teams. The ideal candidate should possess a strong project management background, with prior experience as a Campaign Manager or Campaign Trafficker at a digital media agency or digital-first brand being a plus. Employees may also be required to perform other duties as assigned to ensure operational flexibility and meet evolving business needs.

Requirements

2+ years of experience as a campaign or traffic manager in-house or at a media agency
Proficiency with tools such as Ad Servers (Flashtalking,Innovid, Google Ads Manager), GTM, Adjust, Appsflyer, Doubleverify and other marketing technology
Strong understanding of traditional digital marketing metrics and buying/planning strategies
Familiarity with Ad Types such as: Display, 1x1 tracking, Video/VAST, HTML5
Strong project management skills
Reporting & Analytics - Generating performance reports, managing budgetary data, and analyzing industry trends
Data QA – Data Query knowledge in being able to pull and analyze for actionable insights
Proficiency in Microsoft Office (Excel, Powerpoint)
Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment

Nice To Haves

Previous experience working as a Campaign Manager or Campaign Trafficker at a digital media agency or digital first brand
A firm grasp on the current marketing technology landscape and the technologies that power and enable marketing tech
Experience with Data QA – Data Query knowledge in being able to pull and analyze for actionable insights
Knowledge of sports and/or experience working within a heavily regulated industry

Responsibilities

Aid in the execution, management, and optimization FanDuel’s various digital media campaigns in support of the larger Marketing and Analytics teams
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Work with Creative team to ensure creative delivery aligns with Digital Marketing campaign timelines
Work to maintaining necessary marketing, event tagging solutions across the suite of FanDuel products for proper measurement of digital campaign performance and audience creation
Manage the QA process of digital campaigns to ensure accurate campaign implementation, pacing, and performance
Partner with the Marketing teams to formalize the process of building, QA’ing, and executing digital marketing campaigns in an efficient and holistic manner
Troubleshoot issues on all pre-production and live campaigns