Media Manager - CIT
About The Position
The Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms. This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration. Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership. The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.
Requirements
- Deep experience in Paid Social, particularly Meta (Facebook & Instagram).
- Strong understanding of full funnel marketing strategy.
- Comfortable translating complex performance inputs into clear investment decisions.
- Strong point of view on creative, testing, measurement, and channel strategy.
- Excited by emerging technologies, including AI driven tools and automation.
Responsibilities
- Advance brand awareness and demand creation across mid and upper funnel channels (paid social, display, video, emerging platforms).
- Shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel.
- Connect media investments to meaningful business outcomes through clear insights, rigorous testing, and cross-functional collaboration.
- Define how demand creation efforts are evaluated, optimized, and scaled across the organization.
- Ensure media investments are aligned to business goals and supported by strong measurement frameworks.
- Combine hands-on execution with strategic leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
