MEDIA EXECUTIVE - KPLC

FOX Carolina News•Lake Charles, LA

8d•Onsite

About The Position

KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidates must be enthusiastic, confident, driven, and self-motivated hunters.

Requirements

Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
Self-motivated and enthusiastic personality is crucial
Must be able to manage time effectively, work independently and as part of a team
Strong written and oral communication skills, proficient in using MS Office products and CRM software
A real desire to understand clients and their business needs
Must be creative, flexible, and able to adapt to industry changes
Ability to handle multiple projects, prioritize, and complete specific tasks on time
Driver’s license and dependable transportation required
MVR required

Nice To Haves

experience in outside sales considered a plus

Responsibilities

Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue
Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
Demonstrate product knowledge and value to customers
Create and deliver formal presentations to clients/prospects
Provide follow-up assessments of advertising effectiveness
Collaborate with Traffic personnel to provide timely and accurate traffic instructions
Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
Conduct account maintenance including make-goods, post reports, aging & collections