Media Consultant - Atlanta Radio

Cox Media Group•Atlanta, GA

7d•Onsite

About The Position

Cox Media Group (CMG) is seeking talented, enthusiastic, motivated, and goal-oriented Media Consultants (MCs) for outside sales roles focused on acquiring new clients and managing existing accounts. This is a field-based role where you will collaborate with a team of sales professionals and use industry-leading tools to create integrated marketing solutions. The role focuses on generating new and incremental radio and digital revenue by prospecting for new business, developing cross-platform advertising solutions, running effective marketing campaigns, and building strong community relationships. You will also retain and expand existing accounts through insight-driven proposals and by maximizing radio station and digital assets. The ideal candidate is driven, resourceful, organized, customer-focused, a problem-solver with effective communication, presentation, and time management skills, and capable of generating new business. CMG offers a challenging mission, world-class tools, and a rewarding commission structure. CMG annually generates tens of millions of dollars in economic value for its communities.

Requirements

Two years of experience in new business development and prospecting within media sales or a related sales role
Demonstrated track record of increasing revenue through effective campaigns
Proven success in working with people (i.e., career, school, organizations, sports, etc.)
Strong analytical, problem-solving, communication, interpersonal skills, and business acumen
Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines
Excellent marketing, presentation, and closing abilities
Excellent attention to detail and strong organizational skills
Capable of successfully negotiating with customers to achieve a strong return on investment
Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients
Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot
Valid driver's license with a clean driving record

Nice To Haves

BA/BS degree
Three years of experience in media sales, account management, or media buying
Proven track record of success in digital and radio sales within a local media environment

Responsibilities

Identifies and assesses sales opportunities and applies resources and strategies appropriately
Solicits new business through prospecting and cold calling
Consistently manages target accounts within the pipeline
Generates revenue by developing new accounts and expanding existing ones
Prepares proposals to present to Sales leaders, along with existing and potential clients
Consults clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs
Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products
Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales
Performs a needs analysis and account review to identify the customer’s most important needs
Creates effective marketing strategies to satisfy each client’s needs and goals
Creates engaging and convincing presentations that generate new or additional business
Successfully negotiates advertising rates
Showcases product knowledge and its value to customers
Matches available station sponsorships with the needs of prospects and clients, then persuasively presents and sells those sponsorships
Collaborates with internal departments to oversee account stewardship throughout the process
Uses CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports
Upsells existing customers by sharing performance metrics, research insights, and proven results
Collaborates with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables
Attend sales meetings, training sessions, and remote client meetings