Media Buying Specialist

TEKsystems•Menlo Park, CA

2d•$60 - $80•Remote

About The Position

We are seeking a highly analytical and execution-oriented Media Buying Specialist with deep expertise in performance marketing, paid media optimization, and campaign analytics. This individual will serve as an internal subject matter expert, driving media insights, optimization opportunities, and strategic recommendations while partnering closely with external agencies.

Requirements

Deep, hands-on media buying experience, ideally gained in an agency environment.
Strong working knowledge of major advertising platforms and tools, including DV360, AI max, Google Ads, YouTube, TikTok, Reddit, and other leading paid media ecosystems.
Experience working with high-scale, data-driven performance marketing programs.
Ability to connect acquisition performance to downstream user behavior and business outcomes.
Ability to analyze user acquisition and conversion funnels across channels and touchpoints.
Ability to identify high-performing audience segments, customer verticals, and growth opportunities.
Ability to leverage data to understand customer journeys and develop recommendations that improve conversion efficiency and ROI.
Ability to operate autonomously in a fast-paced environment with evolving priorities.
Ability to support multiple products, markets, and lines of business.
Ability to partner effectively with marketing, product, analytics, and agency stakeholders.

Nice To Haves

Additional experience with regional platforms (e.g., Shopee, LINE, or similar) is a plus.
Experience within a leading technology company or high-growth digital organization is preferred.
Strong agency-side media buying experience and a proven track record of optimization and analytical excellence will be considered.

Responsibilities

Possess deep, hands-on media buying experience, ideally gained in an agency environment.
Demonstrate strong working knowledge of major advertising platforms and tools, including DV360, AI max, Google Ads, YouTube, TikTok, Reddit, and other leading paid media ecosystems.
Able to independently manage campaign fundamentals, including: Keyword strategy and maintenance, Bid management and optimization, Conversion tracking and funnel monitoring, Creative coordination and agency handoffs.
Conduct in-depth analysis of campaign performance to identify drivers of success and areas for improvement.
Evaluate keyword effectiveness, bidding strategies, market-level opportunities, audience performance, and channel mix.
Navigate advertising platforms directly to uncover trends, generate actionable insights, and recommend optimization strategies.
Translate campaign findings into recommendations that influence go-to-market strategies, onboarding experiences, customer acquisition programs, and product roadmap decisions.
Fill analytical gaps left by agency partners by providing deeper performance insights and optimization recommendations.
Strong analytical skills with the ability to connect acquisition performance to downstream user behavior and business outcomes.
Analyze user acquisition and conversion funnels across channels and touchpoints.
Identify high-performing audience segments, customer verticals, and growth opportunities.
Leverage data to understand customer journeys and develop recommendations that improve conversion efficiency and ROI.
Operate autonomously in a fast-paced environment with evolving priorities.
Support multiple products, markets, and lines of business rather than focusing on a single area.
Partner effectively with marketing, product, analytics, and agency stakeholders to drive business outcomes.