Media Buyer

Money Group•San Juan, PR

About The Position

The Media Buyer will play a critical role in driving the company's overall growth by leading and developing the performance marketing strategy across a set book of business. In this role, the individual will oversee all aspects of performance marketing, including, but not limited to, paid search, social advertising, and other forms of paid media. This position requires a highly analytical and strategic individual with a proven track record of driving acquisition and revenue growth through performance marketing initiatives. The Media Buyer will work closely with cross-functional teams, including sales, product, dev, and analytics, to develop and optimize campaigns and identify new growth opportunities. This individual will incorporate the latest industry trends, like AI, machine learning, and prompt engineering, across multiple facets of their role to streamline and scale their media buying strategies.

Requirements

Bachelor’s degree in Marketing or a related field, or equivalent experience
3+ years of experience managing PPC campaigns, primarily in Google Ads
Hands-on experience executing and optimizing SEM, native, and paid social campaigns
Proficiency in Microsoft Excel and experience using data analysis tools
Understanding of digital consumer behavior and funnel optimization
Working knowledge of conversion tracking and attribution, including pixels, event tracking, URL parameters, and offline conversions
Ability to analyze performance trends and implement data-driven optimizations
Knowledge of compliance requirements in digital marketing campaigns

Responsibilities

Identifying performance marketing trends
Creating funnels that take users from the initial research phase to the purchase
Identify opportunities to grow market share in existing strategies, including innovation through competitive analysis
Guide business forecasting from a paid traffic acquisition standpoint
Daily campaign maintenance.
Manage, review, and optimize ad spend.
Guide the Product team in building and improving landing pages and funnels.
Maintenance of daily revenue data across internal performance tracking dashboards.
Maintain and monitor keyword bids, impression share, CPA goals, quality score, and related metrics.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and identify key areas aligned with client goals.
Optimize ad copy and creative.
Analyze and formulate a strategy to drive lead-generation advertising efforts.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and audience building.
Tying together various attribution and payout structures within a vertical to compare the performance of offers side-by-side.
Generating weekly and monthly client reporting on clicks, leads, and keyword performance.
Collaborate with Marketing agencies, affiliate platforms, and advertising partners.