Media Buyer / Planner

Epicosity•Sioux Falls, SD

11d•Hybrid

About The Position

Epicosity is a full-service growth partner specializing in creative, strategy, digital and media services for higher education and financial institutions. The Media Planner / Buyer will build and own integrated media plans for clients, leading traditional buying, setting direction for digital, and ensuring campaigns launch on time and on budget. This role reports to the Media Director and collaborates with Account, Strategy & Insights, and Digital Media teams.

Requirements

2–4 years of media planning and buying experience
Hands-on buying experience in radio, broadcast / cable TV, print and outdoor
Working knowledge of GRPs, reach and frequency, CPM, and Nielsen or Comscore
Experience managing budgets, pacing and vendor invoices
An understanding of how search, social and programmatic fit into an integrated plan
Strong Excel / Google Sheets and communication skills
A detail-first mindset: you verify dates, budgets and specs before anything goes live

Nice To Haves

Higher education, government or financial services experience
Bionic, Workamajig or The Trade Desk experience

Responsibilities

Turn client briefs into integrated media strategies, covering channel mix, budgets, flight timing and KPIs
Build plans in Bionic and present recommendations to clients and internal teams
Partner with Strategy & Insights to define audiences and the channels that reach them
Negotiate and buy radio, broadcast and cable TV, print, and outdoor
Secure strong rates, added value and premium placements through vendor relationships
Manage trafficking, insertion orders and schedules
Give Digital Media Specialist direction on search, paid social and programmatic
Own campaign budgets from plan to reconciliation, monitoring pacing and fixing issues inside the flight
Analyze cross-channel performance and share insights and optimizations with clients