Media Buyer, Home Services Specialist

Townsquare Ignite•Dallas, TX

36d•Remote

About The Position

Ignite Home Services is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers nationwide. We are seeking a Home Services Media Buyer to join our team and play a pivotal role in optimizing paid media strategies that directly drive lead volume for our clients. This role goes beyond traditional campaign management, you’ll be responsible for planning, executing, and optimizing paid search and paid social campaigns specifically tailored to the home service industry. You’ll collaborate closely with Account Management and Sales to ensure that every dollar spent translates into measurable lead growth for our home services partners. The ideal candidate has hands-on experience managing lead generation campaigns in high-intent verticals (preferably home services), thrives in data-driven environments, and is passionate about delivering tangible ROI.

Requirements

Bachelor’s degree or equivalent work experience required.
2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferred.
Proven success managing performance-based campaigns focused on lead generation and conversion optimization.
Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4).
Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results.
Excellent communication and presentation skills; able to simplify data-driven insights for clients.
Organized, detail-oriented, and proactive with a strong sense of ownership and accountability.

Responsibilities

Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs.
Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance.
Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs.
Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas.
Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations.
Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients.
Attend client calls as needed to explain campaign performance, optimizations, and strategy direction.
Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates.
Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one.
Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order).
Translate campaign data into actionable insights and present findings to internal stakeholders and clients.
Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance.