Media Buyer (CTV)
About The Position
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization, consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa, Florida, we help families nationwide protect their health, wealth, and future through Medicare, life insurance, and financial solutions. Our marketing team operates in a performance-driven environment where media buying directly impacts company growth. This role sits within a high-visibility team responsible for scaling national video advertising campaigns across Connected TV, OTT, and programmatic video environments. We are seeking an experienced Media Buyer (CTV) with a strong background in video advertising and Connected TV media buying. This is a hands-on role focused on scaling and optimizing video campaigns across Connected TV (CTV), OTT, YouTube, and programmatic video platforms. You will own performance outcomes, manage meaningful ad spend, and work closely with analytics and creative teams to continuously improve campaign results. This is an on-site position based at our Tampa headquarters, working alongside marketing leadership and internal stakeholders.
Requirements
- 3+ years of hands-on media buying experience with a strong emphasis on video advertising
- Direct experience managing Connected TV (CTV), OTT, Programmatic Video, or YouTube ad campaigns
- Proven experience managing significant monthly video ad budgets
- Strong understanding of video KPIs, attribution models, and optimization strategies
- Experience working in fast-paced, performance-driven environments
- Ability to take ownership of high-impact decisions independently
Nice To Haves
- Background in direct-response or lead generation marketing
- Experience in insurance, healthcare, or other regulated industries (a plus)
- Bachelor’s degree in Marketing, Communications, or related field preferred
Responsibilities
- Plan, execute, and optimize large-scale video advertising campaigns across Connected TV (CTV), OTT, Programmatic Video, and YouTube
- Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
- Analyze video creative performance, audience targeting, and placements to drive continuous improvement
- Collaborate with creative teams to guide video messaging, testing, and iteration
- Monitor campaign performance daily and make confident, independent optimization decisions
- Assist with attribution, conversion tracking, reporting, and performance insights for leadership
Benefits
- Competitive compensation based on experience
- On-site role at our modern Tampa headquarters
- 401(k) with 3.5% company match
- Generous paid time off and paid holidays
- Comprehensive medical, dental, vision, life, and disability insurance
- On-site gym, massage chair lounge, and chef-prepared café meals
- Collaborative, high-performance culture with room for growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
