Media Buyer / Creative Strategist (Remote)

Sweat Pants Agency•London, ON

7d•Remote

About The Position

This role is for a marketer who buys media, not just a media buyer. At Sweat Pants Agency, we work with approximately 50 DTC and eCommerce brands, with 20-25 of them on paid media, managing $6-9 million per month on Meta. We are seeking one individual to manage a select group of these accounts end-to-end. This involves acting as the account manager, directly communicating with clients, writing updates, leading calls, and defending strategic decisions. The role also encompasses being the creative strategist, conducting research, identifying angles, writing briefs and scripts, and directing editors and designers. Additionally, the position involves building necessary assets for accounts, such as landing pages, advertorials, comparison pages, and PDPs, using Claude Code and deploying them to Vercel for live testing before integration with client Shopify themes. The capacity for this role is up to six accounts, with the team averaging around four and a half, allowing for genuine ownership and an end-to-end marketing approach rather than an assembly-line function. The position is remote, with the only hard requirement being the ability to take client calls during US Eastern business hours.

Requirements

Hands-on Meta advertising experience with significant spend on DTC and eCommerce, with demonstrable results (CPA, ROAS, revenue) and ability to explain changes made.
AI-native and proficient in building tools, using AI like Claude as a working tool, and capable of building and shipping a landing page with it.
Ability to research, write, and build a converting landing page from scratch.
Native or near-native level of direct response English writing skills, including hooks, scripts, and ad copy.
Strong communication skills to clearly explain thinking, sell ideas, push back on clients, and raise problems proactively.
Possess taste and know when to hand off creative work, avoiding shipping AI-generated content without quality control.
Ability to work US Eastern business hours for client calls.

Nice To Haves

Experience building or operating a Shopify store or eComm brand.

Responsibilities

Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact.
Manage client relationships directly, presenting results, plans, and reasoning, and addressing issues.
Conduct in-depth research using customer reviews, ad comments, support tickets, and Reddit to identify language and objections for marketing angles.
Mine competitor ad libraries and utilize internal tools for OCR and transcription of ads to analyze performance.
Write creative briefs and scripts, and direct the work of editors and designers, managing revision rounds and maintaining quality.
Launch approximately 8 to 10 new ad creatives per week in batches every 1 to 1.5 weeks.
Build and test landing pages, including advertorials, comparison pages, and PDPs, using Claude Code and deploying to Vercel.
Diagnose and fix bottlenecks in creative, offer, AOV, landing page, or checkout processes.
Report on new customer economics, optimizing to NC-CPA and NC-ROAS, and defending opinions on attribution.
Take client calls during US Eastern business hours.