Media and Social Marketing Manager, Programmatic Strategy Lead

USAA•Tampa, FL

2d•$114,080 - $218,030•Hybrid

About The Position

This role leads the creation, facilitation, and/or execution of multi-channel media and social plans for USAA across various channels including TV, social, digital (online video, search, display, online radio), radio, and print. The position serves all external media needs corporate-wide for USAA to ensure the completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. It ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsibilities include ongoing management of agency resources, developing and implementing media strategies and campaigns across traditional, social, and digital channels, performance monitoring, optimization, reporting, using data-driven insights for innovation, channel management, and managing budgets. The role offers a flexible work environment requiring 4 days in the office per week and can be based in San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, Tampa, FL, and Chesapeake, VA. Relocation assistance is not available.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 or more years of experience in a marketing, sales, advertising and/or communications function.
At least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Subject-matter-expert knowledge of digital or social marketing industry and practices.
Subject-matter-expert knowledge on the impact of social marketing to an omni-channel experience.
Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
Effective communication and presentation skills; able to present to all levels of leadership.
Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

Nice To Haves

Candidates who enjoy the technical side of omnichannel programmatic campaign planning and are resourceful, curious problem solvers.
Proven track record of delivering advanced campaigns employing a multi-media approach.
Ability to break down technical and complex omnichannel programmatic concepts into simple, easy-to-grasp ideas for stakeholders.
Expert knowledge of programmatic advertising channels across video, audio, DOOH, display, and native using various buying methodologies (CPM, CPC, CPA).
Experience managing all self-serve programmatic channels (display, video, DOOH, audio, native) and launching new channels.
Experience with primary buying platforms & formats (DV360, Amazon DSP, Yahoo DSP).
Experience with Ad Operations and data-driven media technology (Liveramp).
Knowledge of ad verification and brand safety tools (DoubleVerify).
Experience with management of programmatic budgets of at least $50M.
Programmatic leadership experience within premier advertising/digital agencies or brands with in-house programmatic capabilities.
Experience making recommendations regarding AdTech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
Background in a conversion-driven service business in financial services is preferred.

Responsibilities

Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated and on brand.
Collaborates and may lead the Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies in developing media strategies that support business objectives.
Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
Socializes media proposals and recommendations to partners and/or management, including senior executives.
Ensures that all necessary client media plans are implemented correctly and in a timely manner.
Manages highly complex budget plans.
Communicates status with management and internal/external partners as necessary.
Mentors others to ensure that the media team is effectively communicating, collaborating, and working with agencies and/or internal partners such as analytics.
Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.