Summer 2027 Media and Advertising MBA Intern

American Family Insurance•Madison, WI

6d•$25 - $39•Hybrid

About The Position

An internship with our company is a great opportunity to build your skillset and explore your career interests. Our summer student internship is a 10 to 14 week program that starts in mid May and ends in August. During your internship, you'll work on impactful projects that make a difference at our company, with our customers, and in our communities. You'll also gain exposure to different areas of our business and have numerous opportunities for networking and coaching. Interns may be eligible for a one-time hiring bonus to assist with housing costs depending upon proximity to our company office location. The Media & Advertising team develops brand strategies and integrated marketing campaigns that build awareness, strengthen customer affinity, and drive profitable growth. As a Media & Advertising MBA intern reporting to the Director, you would support the team by bringing strategic thinking, analytical rigor, and a customer-focused perspective to help evaluate marketing opportunities, optimize campaign effectiveness, and identify new ways to grow the American Family Insurance brand and business. You would work on high-impact projects that inform marketing strategy, creative campaigns, media investment decisions, and consumer engagement initiatives.

Requirements

Currently pursuing an MBA with a strong interest in building a post-MBA career in brand management, marketing, media, or advertising
Demonstrated intellectual curiosity and passion for understanding consumer behavior, brands, and the role marketing plays in driving business growth.
Strong analytical and problem-solving skills with the ability to translate data and insights into business recommendations.
Excellent communication and storytelling skills, including the ability to develop clear, concise presentations for senior leaders.
Ability to manage multiple priorities and work effectively in a collaborative, cross-functional environment.
Due to the nature of this role, we are unable to consider candidates who may require visa sponsorship.

Nice To Haves

Previous experience in marketing, brand management, advertising, media, or a related business function is preferred but not required.

Responsibilities

Develop an understanding of our business, corporate culture, and structure to support your work.
Partner with agency teams and internal stakeholders to support campaign planning, execution, and measurement.
Contribute creative ideas and strategic approaches in response to changing situations.
Conduct market, consumer, and competitive research to identify growth opportunities and emerging trends.
Assist with test-and-learn initiatives, including new media channels, partnerships, or marketing technologies.
Analyze campaign performance data and develop recommendations to improve marketing effectiveness and ROI.
Identify opportunities to improve customer acquisition, retention, cross-sell, and brand engagement.