Media Analyst

Wieden+Kennedy•Portland, OR

2d•Onsite

About The Position

W+K Analytics transforms raw data into compelling narratives that drive strategic decision-making and measurable results. By leveraging advanced analytics, predictive modeling, and cutting-edge tools, we illuminate patterns and trends that shape strategies and enrich every campaign with depth and relevance. As we optimize and evaluate campaign performance, we ensure that our strategies are not only effective but also resonate with audiences in meaningful ways. We’re a team of creative data minds driven by curiosity, constantly challenging the status quo to elevate creativity and enhance business outcomes for our clients. By pushing industry trends, we transform insights into impactful strategies that inspire innovation and spark success. The Media Analyst is responsible for the planning, measurement, and optimization of media campaigns across digital and traditional platforms. You will analyze performance data, uncover insights, and help inform smarter media decisions that drive business outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Statistics, Economics, Communications, or a related field.
1–3 years of experience in media analytics, marketing analytics, or digital campaign reporting.
Strong proficiency in Excel
Solid analytical thinking and problem-solving skills with strong attention to detail.
Ability to communicate insights clearly to both technical and non-technical audiences.
Eagerness to learn and grow in a fast-paced, data-driven environment.
This position is based in Portland, OR. Must be open to relocation if not currently living in PDX.

Nice To Haves

Familiarity with Google Analytics, Tableau, or other reporting tools is a plus.
Basic knowledge of media platforms (e.g., Google Ads, Meta, YouTube, DSPs) and/or insights tools (Brandwatch, Talkwalker, GWI/MRI)

Responsibilities

Collect, clean, and analyze media performance data across paid channels such as display, social, video, search, TV, and programmatic.
Build recurring and ad-hoc reports to track campaign performance against KPIs (e.g., CPM, CPC, CPA, ROAS).
Support post-campaign analysis and assist in identifying optimization opportunities.
Collaborate with media planners, buyers, and creative teams to ensure data is actionable and aligned with campaign objectives.
Assist with A/B testing and learning agendas for media experiments.
Assist in audience segmentation and analysis.
Use analytics tools such as Google Analytics, Meta Ads Manager, DSP platforms, Talkwalker or Sprout Social to extract data and insights.
Maintain dashboards and data visualizations to support key stakeholders.
Monitor and alert the team to anomalies or significant performance shifts in media campaigns.
Stay current on media trends, measurement practices, and industry benchmarks.