Marketplace Advertising Manager

Staples • Framingham, MA

1d

About The Position

Staples is business to business. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Requirements

• Analytical, strategic, and data-driven mindset
• Strong communication and stakeholder management skills
• Adaptability in a fast-paced eCommerce environment
• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of digital advertising experience, focused on eCommerce
• Hands-on experience with Amazon or marketplace PPC

Nice To Haves

• Master’s degree
• Amazon or Google Ads certifications
• Budget management and ROAS optimization experience

Responsibilities

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces
• Manage and optimize PPC campaigns to maximize ROAS
• Conduct keyword research and SEO optimization
• Analyze performance using Tableau, Excel, and analytics tools
• Manage advertising budgets supporting a $200M+ revenue business
• Partner cross-functionally and manage third-party agencies

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level