Marketing and Vibe Coordinator at Hard Rock Hotel San Diego

Coury Hospitality•San Diego, CA

About The Position

Located in the heart of downtown, Gaslamp Quarter, Hard Rock Hotel San Diego is a high-energy, music-infused destination where bold experiences, vibrant nightlife, and elevated hospitality come together. From dynamic culinary concepts to immersive guest activations, our hotel is a hub for unforgettable moments, and we’re looking for a creative force to help bring that story to life. We’re seeking a Marketing & Vibe Coordinator, a dynamic, forward-thinking professional who thrives in both digital and on-property environments. This role is instrumental in shaping our brand presence, driving engagement, and curating the unmistakable vibe that defines the Hard Rock experience.

Requirements

Have 2–4 years of experience in marketing, social media, or hospitality
Are passionate about creating memorable guest experiences and authentic brand connections
Thrive in a fast-paced, creative, and collaborative environment
Have a strong understanding of social media platforms, trends, and digital marketing strategies
Bring a creative eye for photography, video, and visual storytelling
Communicate clearly and confidently across written, verbal, and digital channels
Are highly organized, detail-oriented, and able to manage multiple priorities
Take initiative and can bring ideas to life from concept to execution
Deliver elevated service and professionalism in every interaction

Nice To Haves

Hospitality, lifestyle, or luxury brand experience
Experience with paid social media campaigns and influencer marketing
Familiarity with design tools such as Canva or Adobe Creative Suite
Background in public relations or local partnerships

Responsibilities

Create and execute engaging social media content across platforms, bringing the brand to life through compelling storytelling
Manage online community engagement, responding to comments, messages, and guest interactions with professionalism and personality
Capture and produce high-quality photo and video content that reflects the energy and luxury of the property
Support the execution of strategic marketing plans, campaigns, and promotions
Assist in influencer partnerships, giveaways, and local collaborations to expand brand reach
Attend and document on-site events, activations, and experiences to amplify real-time engagement
Maintain digital presence across platforms, ensuring listings, imagery, and brand messaging are accurate and elevated
Monitor and respond to guest reviews, partnering with operations to deliver thoughtful, brand-aligned responses
Assist with paid social campaigns and performance tracking
Contribute to marketing reports, campaign recaps, and ongoing strategy development
Act as an on-property brand ambassador, helping to create and sustain the signature “vibe” across all guest touchpoints