Marketing Technology Specialist, TD Securities

TD•Toronto, ON

2d•Onsite

About The Position

We're taking TD Securities to the next step in its digital transformation. We are seeking a Marketing Technology Specialist to conceptualize, develop, and implement key components of new and exciting campaigns using cloud technologies, such as Salesforce Marketing Cloud and Salesforce Pardot, to drive business growth and optimize the omni-channel experience. As part of the TD Securities Digital Experience team, the Email Deployment Specialist will be primarily responsible for the creation of email templates, landing pages, configuration, testing and deployment of email campaigns. This includes building and executing email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails – all the while following email best practices and ensuring regulatory requirements are met.

Requirements

Undergraduate degree or technical certificate
5+ years of relevant experience
3+ years experience with Salesforce Marketing Cloud/Pardot, including working with custom triggers, A/B testing, segmentation, dynamic content, and personalization strategies
Understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
Experience with Contact/Data Management (subscriber relationships, data extensions, etc.)
Knowledge of email development using HTML/CSS/JS
Knowledge of Email Studio, Content Builder, Automation Studio and Journey Builder
Understanding of Marketing Cloud best practices
Strong understanding of CAN-SPAM, CASL and GDPR rules
Able to work flexible hours on occasion
Process and detailed oriented
Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Salesforce Pardot, Marketo, Eloqua, etc.

Nice To Haves

Certification as a Marketing Cloud Email Specialist and/or Pardot Specialist
Experience in campaign performance reporting
Knowledge of design platforms (Illustrator, Photoshop, InDesign, XD, Figma)
Working knowledge of SQL/AMPScript

Responsibilities

Set up and execute campaign tools, including: list pulls/generation, data list uploads; configure segmentation rules, personalization and dynamic content elements; update HTML/CSS/JS; configure link tracking and email report tags; configure seed lists and test email sends
Build logic, validate, and implement automated workflows and triggered email deployments
Maintain existing automated workflows and sequences to ensure automated programs are continuously optimized to drive lead conversion and customer engagement
Comply with email compliance regulations in Canada and the U.S.
Perform QA and troubleshoot any performance issues
Ensure identical and consistent rendering across email service providers, devices, and browsers
Support Senior Manager, Digital Experience with the Marketing Cloud roadmap and strategy
Support new and existing Salesforce Marketing Cloud implementations
Stay current with email marketing best practices and make recommendations to enhance email campaigns and email or digital related initiatives