Legal Marketing Technology Manager

Ice Miller LLP•Columbus, OH

2d•$130,000 - $150,000

About The Position

The Marketing Technology Manager is responsible for overseeing the daily management, implementation and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions. The Marketing Technology Manager works closely with attorneys and support staff to maintain the validity of client and contact information, including names, titles, company affiliations, and addresses. By ensuring the accuracy and timeliness of this data, the position has a direct impact on the firm’s marketing, business development, and client relationship initiatives. Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting.

Requirements

Bachelor’s degree in Business, Marketing, Data Analysis/Management, or a related field preferred; equivalent training and experience may be considered in lieu of a degree
5-8 years of experience working in marketing technology, CRM management, ERM and marketing operations systems
Experience in a law firm or industry-specific knowledge
Hands-on experience with CRM and ERM platforms and other marketing systems
Ability to prioritize and manage multiple tasks in a fast-paced, dynamic environment while meeting deadlines
Strong written and verbal communication skills with the ability to convey technical information clearly
Proven ability to build and maintain business relationships with colleagues and external contacts
Analytical and problem-solving skills, with the ability to interpret data from multiple sources and apply technical knowledge to resolve issues
Flexibility to work overtime as needed to complete critical tasks and meet deadlines

Responsibilities

Serve as the primary owner of the firm’s CRM and ERM platforms. Oversee and manage the alignment of technology priorities, configurations, integrations, ongoing enhancements and data governance standards
Partner with Knowledge Management, Business Development and Marketing Teams to ensure experience data is accurate, usable and aligned with the CRM and pitch/RFP needs
Define standards and processes for experience data structure, taxonomy and integration to other firm systems
Support ERM reporting and use case development related to pitches, proposals, attorney bios, rankings and client development
Drive adoption of CRM and ERM through training, documentation and ongoing user support. Act as a change management leader for new tools, enhancements and process improvements
Develop and document marketing processes and standard operating procedures for the CRM and ERM, including maintaining the enterprise data dictionary
Oversee and enforce data quality control procedures, structure and training including, standardizing data, and ensuring required fields are populated per firm data standards
Ensure clean, reliable data flow between CRM, ERM, email marketing platform and other firm systems
Manage CRM data imports and build and maintain targeted audience segments and contact lists for marketing campaigns, events, client alerts and other marketing initiatives
Partner with IT and Knowledge Management teams on system integrations, security considerations and data standardization.
Develop and maintain Power Automate workflows that reduce manual effort, improve data quality and automate routine marketing processes
Oversee and support building of marketing Power BI dashboards and reports that provide actionable marketing and business development insights that can be shared with practice group and firm leadership
Establish best practices and stay informed on industry trends related to client relationship management, data privacy regulations (CASL, GDPR, and CCPA), emerging CRM and ERM technologies, and software upgrades to optimize system efficiencies
Evaluate new technology tools, research options, and manage vendor relationships. Proactively recommend enhancements to the CRM and ERM to improve usability and support firmwide marketing and business development efforts
Conduct QA testing for software upgrades and new technologies, collaborating closely with the IT team to ensure smooth implementation