Marketing Technology Manager, Lead Operations

Box•San Francisco, CA

1d•Hybrid

About The Position

Box is looking for a Marketing Technology Manager to shape the strategy and day-to-day execution of how leads move from Marketing to Sales Development. This role will own the systems and processes that support lead qualification, routing, and follow-up, while using performance data to identify gaps and guide improvements. The manager will administer LeanData and Outreach, partnering with Lead Generation and teams across Marketing, Sales, and Operations to build a scalable lead operations model. They will define and set priorities and operating standards, while managing MQL processing and lead routing to support accurate, timely handoffs and consistent follow-up. Box is an AI-first company, seeking individuals who approach their work with a growth mindset and leverage AI for faster, smarter decisions.

Requirements

7+ years of experience in marketing operations, revenue operations, or a related field.
Hands-on expertise in marketing automation platforms (Marketo certification preferred).
3+ years of experience managing lead management processes, including lead scoring, routing, and lifecycle programs in a B2B SaaS environment.
Deep experience with Salesforce CRM and a strong understanding of how marketing and sales systems integrate to support pipeline generation.
Proficiency in data analysis and reporting, with the ability to translate complex data sets into clear, actionable insights for stakeholders.
Strong project management skills and the ability to manage multiple priorities in a fast-moving environment with a high degree of autonomy.
Collaborative partner who communicates clearly and effectively with both technical and non-technical audiences.

Nice To Haves

Marketo certification

Responsibilities

Set and evolve the strategy for Lead Operations, aligning lead lifecycle processes and technology with Marketing and Lead Generation priorities.
Own the roadmap and day-to-day administration of LeanData and Outreach, including workflow configuration, troubleshooting, and ongoing optimization.
Oversee MQL processing and lead routing, ensuring leads are handled accurately, assigned appropriately, and delivered to the right teams.
Monitor MQL volume, processing, routing, and follow-up; investigate delays or errors quickly and coordinate resolution with the teams involved.
Establish routing and follow-up standards that support timely, consistent lead engagement.
Guide Outreach best practices, supporting consistent and effective use of sequences by the Lead Generation team.
Track lead performance, routing accuracy, follow-up, and data quality; turn findings into recommendations and concrete improvements.
Be a strategic partner with Lead Generation to define shared goals, resolve process friction, and improve accountability.
Gather requirements, implement system and process changes, document updates, and support their adoption.
Identify opportunities to simplify workflows, improve data quality, and scale Lead Operations as business needs evolve.