Marketing Technology & Data Specialist

Caterpillar Inc.•Peoria, IL

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: Works closely with commercial and marketing teams to support business processes and communications. This role typically has foundational level knowledge on commercial tools, marketing data, and digital business acumen.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Basic Understanding: Focuses activities on developing and maintaining positive customer relationships. Discusses general differences between internally and externally focused organizations. Cites the cost and benefits of good versus poor customer service. Explains why customer satisfaction is important to successful product/service delivery.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Basic Understanding: Explains organizational incentives and rewards for innovation and creativity. Describes the process for researching creative ideas. Lists features of an environment conducive to creativity. Demonstrates fresh and compelling ideas in own work.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Basic Understanding: Provides examples of the characteristics of effective business relationships. Identifies key business relationships in own organization. Describes the nature of a productive business relationship. Explains the benefits of building business partnerships.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Level Basic Understanding: Uses a structured approach in analyzing and resolving technical problems. Seeks opportunities for continual learning to maintain technical competence in pursuit of technical excellence. Provides examples or case studies demonstrating technical excellence in actual business scenarios. Pursues, prepares for and assumes new technical assignments and challenges.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Level Basic Understanding: Describes how to access organization's policies and processes for using external resources. Identifies the roles and responsibilities of own and vendor or supplier's staff. Cites examples of different partnering arrangements. Lists types of vendors, partners or suppliers used in the organization.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Level Basic Understanding: Explains the features and objectives of digital marketing. Cites examples of successful digital marketing practices. Lists commonly used approaches, tools, and techniques in digital marketing. Discusses main considerations in digital marketing programs.

Responsibilities

Assists team with the usage of commercial technologies to improve performance to achieve business objectives.
Routine process updates related to invoicing and billing activities
Leads small projects, with small to moderate complexity related to commercial strategy and/or marketing and communications.
Assists in creating, analyzing and validating business requirements for commercial tools and programs.
Assists in creating marketing and communication documents/projects.
Participates in commercial technology and/or marketing data planning meetings, road mapping, reveals, and retrospectives.
Works cross functionally to coordinate and deliver on business needs.