Marketing Technology & Data Consultant

Caterpillar Inc.•Peoria, IL

1d•$97,530 - $146,290•Onsite

About The Position

The Electric Power Division (EPD) is looking for a Digital Marketing Consultant to join our team! Our solutions help meet customer needs in a variety of ways - everything from providing back-up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers. As a Digital Marketing Consultant in EPD, you’ll have the opportunity to support Electric Power by developing, implementing, and measuring innovative digital strategies, web experiences, and content improvements that drive customer engagement and measurable outcomes. You’ll work with peers across the organization and around the world to ensure our digital presence is aligned, consistent, and customer‑back. You’ll also maximize your creativity and technical expertise by defining new ways to reach our personas, improving how we execute digital tactics, and ensuring every action contributes to stronger performance across channels.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Responsibilities

Lead management efforts with a select group of dealers, ensuring leads move consistently through the sales funnel and project‑managing actions, follow‑ups, and workflow improvements.
Execute digital tactics across channels, ensuring timely delivery, accuracy, and alignment with EP priorities and campaign objectives.
Help structure website content to support search visibility, answer engine discovery and AI-powered search experiences.
Update and optimize campaign, industry and application pages for SEO, design quality, AEO, and overall discoverability, ensuring pages remain current and customer‑focused.
Conduct regular SEO audits to identify issues and opportunities, analyzing website performance.
Own, maintain, and regularly update Cat Dealer platform.
Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
Work closely with dealers, SMEs, and internal digital teams to align on priorities, coordinate updates, and ensure execution supports shared goals.
Measure success using clear KPIs across digital execution, web performance, and dealer lead progression, reporting back with insights and optimization recommendations.