Marketing Technologies Intern

The Coca-Cola Company•Atlanta, GA

About The Position

Candidates are encouraged to apply to 3 or fewer internship roles during a given internship recruiting cycle Position Overview: Coca-Cola is one of the most recognizable brands in the world. We were the first company to utilize coupons, and for decades, our marketing practices have been cutting-edge. Today, we’re using world-class Marketing Technology (MarTech) to continue marketing our brands to billions of consumers globally. The Coca-Cola Company’s IT organization is in the midst of a digital transformation that allows our employees to use world-class technology to connect our products to our customers worldwide. This journey is very exciting for Coca-Cola, and our employees are big contributors to our Success and Growth. Our large-scale and complex environment offers an incredible opportunity to address challenges and enable innovative solutions to make a difference for our customers, leveraging technology such as Adobe Experience Platform (AEP), AWS, MS Azure, and many more. We seek a motivated and detail-oriented intern to support our team with experience/exposure to Gen AI services, optimize CRM workflows, and review consumer login and registration journeys. What You’ll Do For Us: Develop and review consumer login and registration journeys Develop and review consumer profiles to support progressive profile capability for The Coca-Cola Company's customer data platform

Requirements

Currently pursuing a Bachelor's degree in Computer Science, Marketing, Data Analytics, or a related field.
Must be currently pursuing a Bachelor's or Master's degree or have graduated from their degree program no earlier than December 2025.
Experience/Exposure with AI content generation tools
Familiarity with CRM platforms (e.g., Adobe, Salesforce, HubSpot, Zoho).
Understanding of user experience (UX) design principles.
Strong analytical, problem-solving, and communication skills.
Ability to work independently and in a team-oriented environment.

Responsibilities

Customer Relationship Management (CRM) Assist in managing CRM platforms to improve customer engagement and retention.
Analyze CRM data to identify trends, customer needs, and areas for enhancement.
Support the team in automating workflows and maintaining data integrity.
Consumer Journey Review Conduct audits of consumer login and registration journeys to identify pain points and recommend improvements.
Ensure user journeys are intuitive, secure, and aligned with best practices.
Collaborate with UX/UI teams to implement feedback and monitor impact.
Cross-Functional Collaboration Work closely with marketing, product, and development teams to ensure CRM journeys align with business requirements.
Contribute to brainstorming sessions and strategy meetings.
Reporting and Documentation Create detailed reports and presentations summarizing findings, recommendations, and outcomes.
Maintain documentation on CRM workflows, and consumer journey updates.