Marketing Systems & Lifecycle Operations Specialist I (Hybrid)

Weedmaps•Austin, TX

9d•Hybrid

About The Position

The Marketing Systems & Lifecycle Operations Specialist I is a technical execution role focused on the configuration and deployment of automated user journeys, ad-hoc communications, and first-party audience management. Success in this position requires a systems-thinking mindset to ensure the flawless technical delivery of cross-channel messaging—including email, push notifications, in-app messages, and SMS—while maintaining complex audience segments for paid media. This is not a strategy or creative role; it fits into the Marketing Operations department as a core technical function, responsible for the precision-based implementation of data-driven campaigns for both B2C and B2B audiences. The impact you'll make: Assist the Lifecycle Marketing team by building campaign configurations based on provided briefs and documented requirements. Execute multi-channel lifecycle communications, including email, push notifications, in-app messages, and SMS, for both consumer (B2C) and merchant (B2B) audiences under guidance from senior team members. Build and update automated, trigger-based user journeys using established templates and documented logic. Deploy ad-hoc and one-time marketing sends, following documented processes to ensure timely and accurate delivery. Create and update first-party audience segments in the CRM and/or CDP for use in lifecycle campaigns and paid media syncs. Conduct quality assurance (QA) checks on communications and audience lists to confirm links, personalization tokens, and targeting criteria are functioning as intended. Support A/B test setup by implementing variations and ensuring proper audience splits as directed by senior team members. Monitor campaign sends and audience sync reports on a regular basis and flag discrepancies or errors to Specialists or Senior Specialists. Respond to incoming inquiries from the Support team by researching routine issues and escalating more complex problems as needed. Maintain and update internal documentation related to journey setup, messaging schedules, and audience criteria to ensure accurate record-keeping.

Requirements

Requires a minimum of 0–2 years of experience in a role that requires technical execution (e.g., Marketing Ops, Systems Admin, or Data Coordination).
Possesses a Bachelor’s degree in Information Technology, Marketing, Business, or a related field; OR provides equivalent hands-on professional experience in a technical or marketing operations environment.
Demonstrates the ability to translate business requirements into technical logic (e.g., understanding if/then statements and boolean logic).
Exhibits a high level of organizational skill with the ability to manage the competing deadlines of automated journeys and one-time campaign sends.
Demonstrates extreme attention to detail, specifically regarding data filters, exclusion lists, and deep links.

Nice To Haves

Familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages) and an understanding of CRM platforms and marketing automation tools.
Demonstrated proficiency in core MarTech platforms, specifically Braze or similar CRM/Marketing Automation systems, Segment or comparable CDPs, and Branch or other mobile measurement platforms (MMPs).
Experience writing and executing Snowflake queries (or SQL) to verify data accuracy, audit audience segments, and pull performance reporting.
Basic understanding of the cannabis industry landscape and the importance of compliant data handling.
Experience working in a fast-paced environment where priorities shift quickly between execution tasks and data management.
Strong technical proofreading skills with an eye for consistent logic and formatting across all digital touchpoints.

Responsibilities

Assist the Lifecycle Marketing team by building campaign configurations based on provided briefs and documented requirements.
Execute multi-channel lifecycle communications, including email, push notifications, in-app messages, and SMS, for both consumer (B2C) and merchant (B2B) audiences under guidance from senior team members.
Build and update automated, trigger-based user journeys using established templates and documented logic.
Deploy ad-hoc and one-time marketing sends, following documented processes to ensure timely and accurate delivery.
Create and update first-party audience segments in the CRM and/or CDP for use in lifecycle campaigns and paid media syncs.
Conduct quality assurance (QA) checks on communications and audience lists to confirm links, personalization tokens, and targeting criteria are functioning as intended.
Support A/B test setup by implementing variations and ensuring proper audience splits as directed by senior team members.
Monitor campaign sends and audience sync reports on a regular basis and flag discrepancies or errors to Specialists or Senior Specialists.
Respond to incoming inquiries from the Support team by researching routine issues and escalating more complex problems as needed.
Maintain and update internal documentation related to journey setup, messaging schedules, and audience criteria to ensure accurate record-keeping.

Benefits

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave