Marketing Operations Senior Specialist, Lifecycle

Keeper Security

9d • Remote

About The Position

Keeper Security is hiring a Marketing Operations Senior Specialist, Lifecycle who will oversee marketing automation, lifecycle strategy and process optimization to drive pipeline acceleration and revenue growth. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago, Illinois.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play a critical role in optimizing the customer journey through scalable lifecycle programs that engage, nurture and convert opportunities.
About Keeper
Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organizations to defend against modern adversaries at KeeperSecurity.com.
About the Role
The Marketing Operations Senior Specialist, Lifecycle will be responsible for the end-to-end marketing lifecycle framework and ensures alignment between Marketing, Sales, and Revenue Operations. This will include, defining lifecycle stages, optimizing funnel progression, and improving pipeline conversion across the business that support lead generation, nurture progression, MQL conversion and pipeline growth. This role will partner closely with Demand Generation, Customer Marketing, Event Marketing, Marketing Operations, RevOps and Sales to ensure seamless lead flow, accurate lifecycle tracking and continuous funnel optimization.
The ideal candidate is highly detail-oriented, execution-focused and experienced in building scalable marketing automation workflows that drive measurable business impact.

Requirements

• 3+ years of Marketing Operations or Lifecycle Marketing experience in B2B SaaS
• Hands-on expertise in HubSpot marketing automation (required) and strong Salesforce user experience
• Strong understanding of lead lifecycle management, lead scoring and funnel conversion metrics
• Experience building and optimizing multi-step nurture programs
• Knowledge of segmentation strategies and personalization best practices
• Strong analytical skills with the ability to interpret lifecycle performance data and recommend improvements
• Exceptional attention to detail and commitment to data accuracy
• Ability to manage multiple projects in a fast-paced, high-growth environment
• A bias for action and willingness to roll up your sleeves to execute and optimize
• Bachelor’s degree in Marketing, Business or a related field

Nice To Haves

• Experience in cybersecurity or high-growth B2B SaaS environments
• Experience supporting ABM and outbound lifecycle programs
• HubSpot certifications
• Experience working cross-functionally with Sales, RevOps and Demand Generation teams
• Familiarity with martech tools such as ZoomInfo, RingLead, Demandbase, SalesLoft or similar platforms
• Experience using project management tools such as Monday.com

Responsibilities

• Document, manage, and continuously optimize the full lead lifecycle across all GTM segments
• Ensure alignment between ICP definitions, scoring logic, segmentation strategy, and revenue goals.
• Identify lifecycle leakage and implement process improvements to increase funnel velocity and conversion.
• Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data.
• Continuously refine scoring thresholds based on conversion performance and pipeline impact. Monitor score decay, engagement signals, and buying intent indicators.
• Conduct scoring impact analysis and lead quality experiments to improve MQL-to-SQL conversion.
• Own territory assignment logic and lead routing workflows including accurate and timely handoffs from Marketing to Sales to maintain SLA adherence.
• Maintain segmentation architecture required for lifecycle management and routing logic.
• Ensure accurate enrichment and normalization of firmographic and geographic data.
• Conduct regular audits for lead-to-account matching, duplication, and data integrity.
• Monitor and analyze lifecycle performance metrics, including MQL conversion rates, engagement trends, regional performance, and funnel velocity. Recommend improvements to eliminate friction in lead progression
• Identify trends in scoring accuracy and regional performance to inform optimization strategies.
• Identify opportunities to improve lead engagement, recycling strategies and reactivation campaigns
• Support the execution of account-based marketing (ABM) and outbound lifecycle workflows
• Continuously test and optimize nurture content sequencing, timing and audience targeting
• Mentor and support junior team members by sharing lifecycle best practices, reviewing program builds and fostering a culture of operational excellence and continuous optimization

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level