Lifecycle Marketing Specialist

Snap Finance•Indianapolis, SC

About The Position

We are seeking a Lifecycle Marketing Specialist to build, scale, and optimize lifecycle programs for B2C audiences, with a focus on the Seen Credit Card brand by Snap Finance. This role drives engagement, activation, retention, and ongoing card usage across the customer journey. Blending strategy and execution, you will design and deploy multi-channel campaigns (email, SMS, push, in-app, direct mail) within Braze, lead testing and optimization efforts, and partner cross-functionally to improve performance and long-term customer value.

Requirements

3–5+ years of experience in lifecycle marketing within a B2C environment; experience in financial services, credit cards, fintech, or other regulated industries is a plus.
Strong hands-on expertise in Braze is required, including building and launching campaigns within Canvas, audience segmentation, Liquid personalization, and end-to-end campaign QA and deployment.
Proven ability to independently execute multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging, with a strong understanding of cross-channel customer journey orchestration.
Experience contributing to lifecycle campaign strategy and ideation, with the ability to translate business goals into executable campaigns, tests, and optimizations.
Strong analytical mindset with experience evaluating campaign performance, interpreting results, and identifying opportunities to improve engagement, conversion, and retention.
Experience designing and executing A/B and multivariate tests, with the ability to derive insights and apply learnings to future campaigns.
Working knowledge of email development fundamentals and how dynamic content and personalization impact performance.
Experience operating in regulated marketing environments, with familiarity around TCPA, CAN-SPAM, consent management, and customer communication requirements.
High attention to detail and operational rigor, with a strong focus on campaign QA, accuracy, and execution quality.
Ability to work cross-functionally with Marketing, Analytics, Product, Compliance, and Servicing teams to deliver cohesive lifecycle programs.

Nice To Haves

Experience in fintech, credit card, or lending lifecycle marketing.
Experience integrating digital lifecycle campaigns with Direct Mail.
Stronger analytics skillset (e.g., deeper performance analysis, segmentation strategy, or experimentation frameworks).

Responsibilities

Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze, including email, SMS, push, and in-app messaging, ensuring accuracy, scalability, and strong performance across both Marketing and Servicing programs.
Partner in the design and evolution of lifecycle campaign strategy, contributing ideas and recommendations that drive activation, engagement, retention, and ongoing card usage.
Translate lifecycle strategies and business objectives into executable campaigns by leveraging segmentation, personalization (Liquid), and dynamic messaging within Braze.
Develop and execute structured A/B and multivariate testing strategies to continuously improve campaign performance and uncover actionable insights.
Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams to align on priorities, ensure seamless execution, and deliver a cohesive customer experience.
Support both Marketing and Servicing initiatives, including onboarding, activation, retention, re-engagement, and account-related communications across the customer lifecycle.
Analyze campaign performance and customer behavior to identify optimization opportunities, prioritize enhancements, and inform future strategy and experimentation roadmaps.
Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts, helping create coordinated, omnichannel customer journeys that drive measurable business outcomes.
Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements (e.g., TCPA, CAN-SPAM, and internal governance), partnering closely with Legal and Compliance teams to maintain accuracy, consent management, and audit readiness.