frog, Marketing Strategy & Transformation Senior Consultant

Capgemini • Atlanta, NY

3d • Hybrid

About The Position

As AI reshapes how organizations operate, compete, and create value, we are evolving our consulting model to be AI-enabled by design, augmenting human judgment with analytics, automation, and generative AI. Our teams are looking for consultants who are not only strong problem solvers, but who are excited to work differently in an AI-first world: curious, adaptable, and ready to help clients reimagine how work gets done. Within frog's CX Transformation practice, we help organizations modernize marketing capabilities, improve customer engagement, and drive growth through customer-centric, data-driven, and technology-enabled transformation.

Requirements

• Strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation.
• Able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness.
• Experience working in AI-augmented ways of working to enhance research, analysis, and solution development.
• Collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions.
• Solid understanding of responsible AI principles such as ethics, privacy, security, and governance.
• Demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.
• 3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
• Familiarity with Salesforce, Adobe, or related MarTech platforms.
• Strong problem solving, executive communication, and stakeholder management skills.
• Experience working across strategy, data, technology, and design teams.
• Bachelor's degree required.

Nice To Haves

• Advanced degree preferred.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI-enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Benefits

• Paid time off based on employee grade (A-F), depending on grade: Vacation: 12-25 days
• Company paid holidays
• Personal Days
• Sick Leave
• Medical, dental, and vision coverage
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior