Marketing Strategy Senior Manager

Lockheed Martin•Bethesda, MD

1d•Hybrid

About The Position

We're on the hunt for a trailblazing Strategic Marketing Sr Manager to join our team and continue to propel Lockheed Martin to new heights as a leader and the employer of choice as a top technology company that drives mission critical work in the National Security space. As a key player in our marketing team, you'll be responsible for crafting compelling campaigns that showcase our brand and align with our strategic pillars. About the Role: Reporting to the Marketing Director, you'll be a strategic thinker with a passion for innovative marketing and a knack for collaboration. Your mission will be to: Understand the priorities of each business area and support their marketing objectives Supports Talent Acquisition stakeholders and engages closely with external vendors to create recruitment-marketing strategies and brand campaigns. Ensuring advertising messages and recruitment campaigns are consistent, complementary, and advance the hiring of top talent in target areas as identified by the Talent Acquisition teams. Strengthen our corporate brand through integrated campaigns that drive business and communications priorities Coordinate with an enterprise-wide team to create engaging content that supports our advertising messages Ensure consistent and effective brand communication in external communications Develop and execute advertising campaigns in domestic markets Collaborate with the international communications leader to ensure marketing messaging and creative consistency Reach government and customer audiences with targeted messages that drive campaign goals and objectives

Requirements

Excellent writing skills
Experience developing and executing advertising campaigns
Experience managing, developing and executing strategic communications plans for senior leaders
Efficient and effective planning and organizational skills, including exceptional attention to detail
Ability to multi-task and work well under deadline pressure with employees at all levels
Bachelors degree from an accredited college in a related discipline, or equivalent experience/combined education, with 10 years or more of professional experience or 8 years with a related Masters.
Experience working with external marketing agencies

Nice To Haves

Experience with precision targeting through digital advertising and drawing insights from data analytics
Strong strategic planning skills
Strong executive presence and interpersonal skills

Responsibilities

Understand the priorities of each business area and support their marketing objectives
Supports Talent Acquisition stakeholders and engages closely with external vendors to create recruitment-marketing strategies and brand campaigns.
Ensuring advertising messages and recruitment campaigns are consistent, complementary, and advance the hiring of top talent in target areas as identified by the Talent Acquisition teams.
Strengthen our corporate brand through integrated campaigns that drive business and communications priorities
Coordinate with an enterprise-wide team to create engaging content that supports our advertising messages
Ensure consistent and effective brand communication in external communications
Develop and execute advertising campaigns in domestic markets
Collaborate with the international communications leader to ensure marketing messaging and creative consistency
Reach government and customer audiences with targeted messages that drive campaign goals and objectives