Senior Marketing Strategist

Big Human • New York, NY

3d • $90,000 - $100,000 • Remote

About The Position

Big Human is a full-service creative agency that partners with brands to bring their vision to life through technology, design, branding, and marketing. As they expand their marketing practice, they are hiring a Marketing Strategist to play a central role in delivering strategy and campaigns. This is an AI-forward role for a growth strategist who owns outcomes, prioritizes ruthlessly, and keeps momentum week to week. The role sits at the intersection of strategy, execution, and client leadership, translating business goals into clear marketing plans and owning them from kickoff through delivery. This is a high-autonomy role for someone who can think strategically, move work forward independently, and drive measurable impact. AI should be a natural part of their marketing stack, helping them explore ideas, iterate quickly, and increase output across strategy and execution. This is not a coordinator or execution-only role; the candidate will be expected to make trade-offs, focus on what moves the needle, and deliver real value for clients. It is ideal for someone who has worked in agency environments or early-stage startups and is comfortable operating across many marketing disciplines.

We are looking for a sharp, AI-forward marketing generalist who can translate client goals into clear strategies and drive those strategies forward across channels. At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. This means Marketing Strategists are responsible for identifying what will actually move the needle and focusing efforts there. You’ll be expected to prioritize what matters most, make clear trade-offs, and guide clients toward the highest-impact work. The goal is not to do more marketing, but to do the right marketing. You’ll work across a wide range of initiatives, including platform strategy, campaigns, SEO and AI-driven search, GTM, and performance optimization. You will often be the primary owner of a client’s marketing workstream, responsible for designing the strategy, managing execution, coordinating with collaborators, leading client communication, and tracking performance and iteration. This role sits at the intersection of strategy and execution, requiring high-level thinking while ensuring work moves forward week to week. It’s fast-paced, high-ownership, rewarding work where you’ll help shape how companies grow, make decisions that have real impact, and see your ideas turn into measurable results. The right candidate is a strategic thinker and strong operator: someone who enjoys turning ideas into plans and plans into outcomes.

Requirements

• 5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
• Agency experience or startup GTM experience strongly preferred
• Experience managing multi-channel campaigns
• You think in terms of outcomes, not just deliverables
• You focus on what actually moves the needle
• You are comfortable making trade-offs and saying no when something won’t drive impact
• You are not satisfied with shipping work — you care about whether it worked
• You approach decisions with data and performance in mind
• Comfortable owning projects end-to-end and moving work forward independently
• Organized, proactive, and accountable
• Comfortable managing multiple initiatives simultaneously
• You maintain momentum and ensure work progresses week to week
• Comfortable using AI tools as part of your daily workflow
• Able to move from idea → draft → refined output efficiently using modern tools
• Strong judgment: you know how to edit, refine, and improve AI-assisted work
• Energized by working faster and smarter, not just harder
• A strong communicator who can translate complexity into clarity
• Confident making decisions in ambiguous situations
• You make decisions efficiently and confidently, even with imperfect information
• You manage your own workstreams in Asana
• You utilize AI as a part of your modern toolkit
• You flag risks early and propose solutions
• You communicate clearly with internal teams and clients
• You operate with autonomy as the default
• You’re energized by helping clients achieve real momentum
• Candidates who need heavy direction to move projects forward
• People uncomfortable making decisions independently
• Marketers who prefer execution-only roles
• Candidates without agency or fast-paced startup experience

Nice To Haves

• Experience launching early-stage products or startups
• Experience collaborating with product managers, designers, and creative teams
• Experience building marketing systems or playbooks
• Generate and refine strategic thinking faster
• Create strong first drafts across content, campaigns, and frameworks
• Pressure-test ideas and explore multiple directions quickly
• Summarize complex information into clear insights
• Improve speed without lowering the quality bar
• Experiment and iterate with our creative campaign workflow & output

Responsibilities

• Develop GTM strategy for new and emerging digital products
• Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
• Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
• Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
• Take the first strategic pass when a project starts from scratch
• Make clear trade-offs about what not to do, based on impact vs effort
• Ensure every initiative ladders back to defined goals and success metrics
• Define clear goals and success metrics for each client & initiative
• Focus efforts on what will drive measurable impact, not just output
• Continuously evaluate what’s working, what’s not, and where to double down
• Reprioritize work based on performance, new insights, or changing client needs
• Know when to say “no” or “not now” to protect focus and momentum
• Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
• Break down strategy into weekly actions that drive measurable progress
• Own marketing initiatives end-to-end from kickoff through delivery
• Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
• Build systems and create content for social media and creative campaigns
• Prepare weekly decks and campaign updates for clients
• Identify risks early and resolve them with a clear plan
• Brief designers, producers, freelancers and partner agencies clearly and effectively
• Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
• Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager
• Ensure marketing assets meet both strategic and creative goals
• Maintain strong communication across teams
• Track marketing performance across channels
• Translate analytics and performance data into insights and recommendations
• Use AI to identify patterns in performance data and generate faster hypotheses for testing
• Translate insights into clear next steps without relying on manual analysis alone
• Ensure campaigns evolve based on learnings and performance
• Lead day-to-day client communication for assigned projects
• Present marketing plans, campaign updates and performance insights
• Translate complex work into clear summaries and recommendations
• Communicate priorities, tradeoffs and risks clearly
• Improve internal workflows for strategy, execution and reporting
• Turn lessons learned into documented processes or templates
• Help strengthen how Big Human delivers marketing work at scale

Benefits

• Health, Dental & Vision Insurance (including options completely covered by Big Human)
• 14 Paid Holidays & Generous Vacation Time
• 401(k) Matching
• 10–16 Weeks of Paid Parental Leave
• Internet Credit & Home Office Upgrade Stipend
• Summer Fridays
• Yearly Team Retreat & Company-Sponsored Team Events
• Shared Experience Fund & Donation Matching
• Education Fund for professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed