Marketing Strategist - New York

Photon•United States,

2d•$56,000 - $197,000•Onsite

About The Position

We are seeking a Marketing Strategist to develop and execute a compelling narrative and go-to-market strategy for a new platform aimed at investment bankers. This role requires a strategic thinker with exceptional communication skills to distill complex technology into clear, outcome-driven messaging. You will be responsible for creating various marketing assets, aligning cross-functional teams, and driving user adoption within the organization.

Requirements

7+ years in product marketing / marketing strategy / strategic communications for digital products (enterprise or highly regulated environments preferred).
Proven ability to distill complex tech into simple, compelling, outcome-driven messaging.
Experience creating executive narratives and materials for senior leadership audiences.
Strong understanding of user adoption levers (behavior change, value framing, internal comms, pilot rollouts).
Comfortable partnering with product/design/engineering to align story to real capabilities and timelines.
Excellent writing, storytelling, and presentation skills.

Nice To Haves

Financial services / Investment Banking familiarity (coverage model, client lifecycle, deal motions).
Experience launching mobile; desktop products and/or tools for client-facing roles.
Experience with AI product storytelling (briefing, summarization, signal generation) and responsible AI messaging.

Responsibilities

Create a concise, banker-friendly narrative that articulates the platform's value proposition.
Define positioning pillars and translate them into clear messaging for IB leadership and banker audiences.
Tailor value propositions by persona (Senior bankers, Coverage, Origination, Juniors).
Produce adoption materials including executive briefing decks, one-pagers, demo scripts, and internal comms templates.
Partner with the Creative Lead/UX team to storyboard a vision video.
Synthesize competitor and market insights into crisp differentiation.
Define an internal activation plan, including pilot strategy and success signals.
Ensure consistent messaging across Product, Design, Engineering, AI, and other stakeholders.