Marketing Specialist

Glastender • Saginaw, MI

1d

About The Position

Glastender, Inc., a family-owned manufacturer of bar and restaurant equipment, is seeking a creative and driven Marketing Specialist to join our team full-time. This is an opportunity to take ownership of impactful marketing initiatives in a highly visible role where your ideas and creativity will directly influence how our brand connects with customers. If you're ready to "expect more" from your career-more collaboration, more innovation, and more opportunity to make a difference-this role is for you. What You'll Do As a Marketing Specialist, you will play a key role in shaping and executing our marketing strategy across multiple channels. You'll combine creativity with data-driven insight to develop compelling campaigns, strengthen brand presence, and support business growth. In this hands-on role, you'll contribute across a wide range of marketing activities while working closely with a small, collaborative team to bring ideas to life.

Requirements

• Bachelor's degree in marketing or related field
• Two to four years of professional marketing experience, preferably in a B2B environment
• Strong foundation in marketing fundamentals, including content development, campaign execution, and digital platforms
• Creative thinker who can generate ideas and also execute them effectively
• Team-oriented mindset with a willingness to collaborate, share ideas, and contribute wherever needed
• Humble, adaptable, and open to feedback in a collaborative environment
• Excellent written and verbal communication skills
• Ability to manage multiple projects and priorities in a hands-on role
• Proficiency with standard business and marketing tools

Nice To Haves

• Experience with web content and basic design

Responsibilities

• Develop and execute marketing campaigns that effectively communicate our brand and product value across digital and traditional channels
• Create, manage, and publish content across platforms including website, social media, and digital advertising
• Partner with internal teams to ensure messaging is accurate, consistent, and aligned with business goals
• Analyze market trends, competitor activity, and customer behavior to inform marketing strategies
• Track and evaluate campaign performance; use insights to refine approaches and improve results
• Identify and recommend effective marketing channels and promotional opportunities
• Plan and support trade shows, events, and customer-facing initiatives from concept through execution

Benefits

• Competitive wages and bonus program.
• Excellent benefits package.
• A people-first culture focused on safety, engagement, and continuous improvement.
• A company that lives its values – integrity without compromise, quality with pride, loyalty to stakeholders, and creativity driving continuous improvement.
• Proudly Made in the USA, with the stability and excellence of a U.S.-based manufacturer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees