Marketing Specialist
Activated Insights•Tampa, FL
•Onsite
About The Position
We’re hiring a Marketing Specialist to help drive execution and performance across our highest-impact growth initiatives. This role sits at the intersection of marketing, growth, and operations, supporting efforts across SEO, website optimization, reporting, and sales follow-up. You’ll work to ensure projects move forward, data is actionable, and campaigns are effectively executed. This is an ideal role for someone early in their career who is highly organized, analytical, and excited to take ownership of projects that directly impact pipeline and revenue.
Requirements
- 0–3 years of experience in marketing, analytics, operations, or a related field
- Highly organized with strong attention to detail
- Comfortable working with data (Excel, dashboards, or similar tools)
- Strong communicator who can follow up and keep projects moving
- Proactive and curious, with a willingness to learn quickly
- Able to manage multiple priorities in a fast-paced environment
Nice To Haves
- Experience with HubSpot, Salesforce, or similar tools
- Familiarity with Google Analytics or website performance metrics
- Exposure to SEO, content marketing, or campaign execution
Responsibilities
- Own Project Execution Across Key Growth Initiatives
- Manage timelines, deliverables, and stakeholder coordination across: SEO agency initiatives Website updates and blog production Conversion and performance optimization projects
- Track progress, follow up with stakeholders, and ensure accountability
- Identify blockers early and help drive resolution
- Prioritize work based on business impact (pipeline, ACV, conversion)
- Build and Maintain Marketing Reporting
- Support MQL → Opportunity reporting across: Home-Based Care Senior Living
- Build and maintain Salesforce dashboards
- Ensure reporting is accurate, consistent, and actionable
- Help create a centralized repository of key reports and definitions
- Partner with RevOps to manage MQL flows
- Support ad hoc reporting and analysis requests
- Support Persona & Customer Insights
- Assist with customer research initiatives: Coordinate and conduct customer interviews Support survey execution and analysis Organize insights by persona and segment Document findings and ensure accessibility across teams Help translate insights into improved messaging and campaigns
- Improve Sales Follow-Up & Cadences
- Help manage and update HubSpot/Outreach cadences
- Support segmentation by MQL type and persona
- Ensure messaging, timing, and assets are properly implemented
- Assist in testing and improving follow-up strategies
- Support Data & Campaign Execution
- Support data scraping, list building, and enrichment efforts
- Assist with campaign execution and performance tracking
- Help analyze results and identify opportunities for improvement
- Marketing Alignment & Project Coordination
- Lead twice-weekly marketing stand-ups to drive clarity on priorities, progress, and blockers
- Oversee project distribution to ensure balanced workloads and on-time execution
- Track freelancer hours and budget to ensure efficient use of resources
- Provide monthly reporting to leadership on freelancer spend and impact
- Identify opportunities to improve team efficiency, workflows, and accountability
Benefits
- Work on projects that directly impact revenue and growth
- Gain exposure to marketing, sales, and operations in one role
- Develop strong skills in project management, analytics, and execution
- Be part of a fast-moving team where you can take ownership early
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
