Marketing Specialist

Wolters Kluwer • Minneapolis, MN

1d

About The Position

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content. You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels. Key Responsibilities 1. Campaign Ownership (Primary Focus) Own end-to-end execution of event marketing campaigns, including: CCH Connections (flagship event) CCH Innovations (prospecting event) Additional event programs (e.g., GetWise, ATX Virtual Conference) Build and execute campaign elements such as: Email marketing programs Landing pages and registration flows Supporting promotional content Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives Build and update campaign-related web pages using established templates and standards as part of campaign execution 2. Thought Leadership & Content Activation Transform internal content into usable marketing assets, including: Webinars → email copy, landing page content, short-form assets Interviews → blog drafts, campaign messaging, supporting content Long-form content → derivative campaign assets Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging Ensure content is practical, deployable, and aligned to campaign needs Support campaign execution by developing and refining content across email, web, and other channels What Success Looks Like Event campaigns are executed on time and contribute to registration goals Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets Campaign elements are delivered with quality, consistency, and minimal rework Marketing programs are executed reliably and show up in-market as intended

Requirements

• 3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience)
• Experience executing marketing campaigns across email, web, or digital channels
• Strong writing and editing skills, with the ability to adapt messaging for different formats
• Ability to manage multiple priorities and execute with a high degree of ownership
• Comfortable working with content sources such as webinars, interviews, or long-form materials

Nice To Haves

• Experience using marketing tools or CMS platforms is a plus

Responsibilities

• Own end-to-end execution of event marketing campaigns
• Build and execute campaign elements such as: Email marketing programs Landing pages and registration flows Supporting promotional content
• Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives
• Build and update campaign-related web pages using established templates and standards as part of campaign execution
• Transform internal content into usable marketing assets
• Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging
• Ensure content is practical, deployable, and aligned to campaign needs
• Support campaign execution by developing and refining content across email, web, and other channels

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed