Marketing Specialist

Red Clay Consulting•Atlanta, GA

2d•Remote

About The Position

Red Clay Consulting is seeking an experienced Marketing Specialist to support our incoming marketing agency relationship and a broad range of internal marketing operations. This role serves as the day-to-day operational hub for agency coordination, conference logistics, proposal support, brand administration, and content development. The ideal candidate brings at least 5 years of marketing operations experience, expert-level PowerPoint and graphic design skills, proven event coordination capabilities, hands-on familiarity with AI-assisted marketing tools, and the ability to contribute to thought leadership and demand-generation initiatives.

Requirements

A Bachelor’s Degree in Marketing, Communications, Business Administration, or a closely related discipline is required.
Minimum 5 years of progressive experience in marketing operations or administration
Expert-level Microsoft PowerPoint proficiency; ability to build executive-quality, on-brand presentations under deadline
Strong graphic design capability using Adobe Creative Suite, Canva, or equivalent platforms
Proven end-to-end event and conference coordination experience, including vendor management and on-site logistics
Demonstrated working knowledge of AI-assisted marketing tools such as ChatGPT, Adobe Firefly, or Midjourney
Strong written communication skills with the ability to produce professional marketing content, including white papers, case studies, and blog posts
Strong organizational and project management skills; able to manage multiple concurrent priorities with competing deadlines
Proficiency with Microsoft 365: Word, Excel, PowerPoint, Teams, SharePoint, and Outlook

Nice To Haves

Background in B2B professional services, technology consulting, or enterprise software marketing
Exposure to the utilities, energy, or infrastructure sectors; familiarity with industry conferences and procurement processes
Experience supporting RFP, RFI, or RFQ proposal response processes
Prior FOIA administration experience in a government, utility, or enterprise procurement context
Knowledge of LinkedIn Analytics, YouTube channel management, or social media scheduling tools
Experience with SEO, website management, or marketing automation platforms (HubSpot, WordPress, or similar)
Familiarity with CRM platforms and pipeline reporting
Experience with multi-channel digital campaign execution and performance reporting

Responsibilities

Serve as day-to-day operational liaison between Red Clay and its marketing agency partner.
Manage the monthly content calendar across all five retainer pillars: Video, Web, Social, Content, and Email
Track incoming deliverables, review assets for brand alignment, and coordinate approvals
Maintain the digital asset library; prepare briefing materials and agendas for strategy sessions
Monitor campaign performance metrics and produce summary reports for leadership
Maintain the Conference Calendar
Own full logistics for Red Clay conference activities at Oracle EDGE, OUUG, UTA, IUCX, and similar events
Coordinate attendee registration, hotel accommodations, and room block reservations
Research, evaluate, and book venues, catering, entertainment, and host receptions and bar events
Manage materials shipping, signage, on-site coordination, and post-event budget summaries
Execute event-specific promotional strategies, including pre-event outreach, onsite engagement plans, and post-event lead follow-up in coordination with the business development team
Design polished PowerPoint presentations and custom infographics for RFP responses and client briefings
Collaborate with business development and technical teams to develop visually compelling and strategically positioned responses to RFPs, RFQs, and Qualifications
Work with the Proposal Managers to administer the library of proposal content, capability statements, account profiles, project profiles, staff bios, and graphics for efficient reuse
Support the development of capabilities presentations, pitch decks, and client briefing materials for pursuit teams.
Manage an editorial content calendar aligned with market trends, regulatory developments, utility industry events, and business development priorities
Partner with consultants and subject matter experts to develop compelling client success stories and solution narratives
Administer multi-channel digital marketing campaigns including email nurture programs, LinkedIn campaigns, and paid search, to generate qualified leads and expand the pipeline
Administer the firm's website, including SEO strategy, landing page optimization, and analytics-driven content updates
Monitor and report on campaign metrics, including traffic and pipeline contribution
Maintain and update Red Clay's CRM platform, ensuring accurate and current account profiles, contact records, and opportunity data
Administer FOIA requests as required, including submissions, status tracking, and records documentation
Maintain and enforce brand standards across all internal and external communications, ensuring visual consistency and professional quality in all marketing materials
Administer Red Clay's LinkedIn presence, YouTube channel, and branded collateral library
Support the Red Clay Insights newsletter and Microsoft 365 template administration
Apply AI-assisted tools to support content creation, graphic ideation, and marketing productivity
Administer relationships with graphic designers, print vendors, and digital production partners as needed