Marketing Specialist

Goodfellow Corporation•Phoenix, AZ

About The Position

The Market Specialist is responsible for creating, organizing and implementing all marketing efforts for Goodfellow Corporation. This includes the ongoing management and updating of our company website. Development and rollout of marketing materials for presentations, emails, sales handouts and social media platforms. Additionally, this individual will participate in internal and external industry events where strong marketing presence is necessary to drive Goodfellow brand recognition.

Requirements

3+ years in marketing required
Excellent analytical skills and ability to decipher results
Strong written and verbal communication skills
Highly organized and detail oriented with ability to manage multiple projects simultaneously
Solid time management skills with capability to meet deadlines
Able to work in a fast paced, high pressure environment
Remarkable creative writing skills and eye for editing content
Ability and willingness to travel for internal and external industry events as necessary
Thorough understanding of marketing elements, traditional and digital, and market research methods
Solid computer skills, including MS Office, marketing software (CRM) and applications
Aptness to be up to date with new technologies and marketing trends
Strong creative skills and experience with building on initial ideas or concepts to achieve marketing goals

Nice To Haves

Bachelor's degree in business administration, marketing, or communications is preferred

Responsibilities

Gather, assemble and manage effective marketing and promotional content for print, email, and social media platforms to be used to promote the Goodfellow brand
Write, proofread, and edit creative and technical content across all outlets
Work with external agencies and vendors to execute marketing programs as necessary
Collaborate with sales, engineering, and operations to produce relevant content aimed at increasing effective communication and Goodfellow brand awareness
Create modify and/or design graphic content for ads, marketing materials, sales presentations, videos, and more
Develop methods to measure and optimize paid marketing initiatives, social media posts, and email marketing
Support the Goodfellow team with marketing activities by demonstrating expertise in various areas, including advertising, social media, direct marketing, and event planning
Procure and manage all promotional items used for customer giveaways
Analyze existing marketing methods with a critical eye to identify and improve current processes when needed
Participate in industry and company events where marketing and promotional support is necessary
Perform other duties as assigned