Marketing Specialist-Baton Rouge

Jm Test Systems•Baton Rouge, LA

8d•Onsite

About The Position

JM Test Systems is a multi-division metrology, calibration, repair, and electrical safety testing company serving industrial, utility, and energy customers across the U.S. and Canada. We're looking for a Marketing Specialist who's ready to own the day-to-day execution of our brand and demand-generation efforts, and who thrives on turning data into decisions. This is a hands-on, ownership-driven role for someone who wants a seat at the table, not just a seat at the desk. You'll drive our social presence, run point on 30+ trade shows a year, and use Excel and reporting tools to translate performance data into recommendations that move the needle.

Requirements

2-4+ years of marketing experience; B2B, industrial, or technical/equipment industries a strong plus
Proven self-starter who takes ownership of projects and drives them to completion without heavy oversight
Excel-proficient, including VLOOKUPs, pivot tables, and building charts/graphs to surface trends
Hands-on experience with Klaviyo or a comparable email marketing platform
Comfortable managing a busy trade show calendar (budget, enrollment, logistics) — 30+ events/year
Confident presenter, skilled in building presentations in PowerPoint
Working knowledge of a CRM and how it supports the sales-marketing relationship
Strong writing skills, with the ability to translate technical concepts into clear, customer-facing content

Nice To Haves

A portfolio of past creative or campaign work is welcomed and encouraged — show us what you've driven

Responsibilities

Serve as the internal guardrail for our brand, ensuring every customer-facing asset — from spec sheets to social posts — sticks to brand and messaging guidelines across all divisions.
Own our social calendar and planned posting cadence end-to-end, keeping every post aligned to our core messaging and voice.
Pull performance data and trends from LinkedIn and other channels, build reports using Excel (VLOOKUPs, pivot tables, charts/graphs), and translate the numbers into clear, actionable recommendations.
Build and deliver polished PowerPoint presentations that communicate campaign performance and marketing initiatives to sales and leadership.
Build and manage campaigns and automation flows in Klaviyo, segmented by customer type and product line.
Own enrollment and budget management for a 30+ show annual calendar — sourcing and interpreting exhibitor guides, understanding furnished vs. unfurnished booth space, and coordinating logistics directly with Sales.
Use our CRM to track leads, campaigns, and customer touchpoints, and understand how marketing activity connects to the sales pipeline.
Work directly with Sales and division leaders to keep messaging aligned with what's happening in the field.