Marketing Specialist, Manulife Vitality

Manulife • Waterloo, ON

1d • CA$59,100 - CA$98,500 • Hybrid

About The Position

Manulife Vitality is a differentiated, behaviour-change program embedded within select Individual Insurance products. Through personalized health goals, activity tracking, and rewards, Manulife Vitality helps Canadians live longer, healthier, better lives while deepening advisor engagement and supporting policyholder retention. As the Manulife Vitality Marketing Specialist, you will play a pivotal role in supporting the planning and execution of the advisor and member marketing roadmaps. The role focuses on supporting marketing initiatives, such as reporting, brief development, budget coordination, content review, and campaign support as well as event planning and execution for Advisors experiences. The role supports an always-on, Business-to-Business (B2B) and Business-to-Customer (B2C) marketing strategy that raises awareness for Manulife Vitality with advisors and their clients who become members of the program. The marketing specialist will support end-to-end management of our marketing intake process and support marketing projects and requests. Employ strong project management discipline to drive marketing efficiency and effectiveness. This position offers a fantastic opportunity to gain broad marketing exposure while building deep experience in B2B marketing strategy, lifecycle and engagement marketing, and cross-functional collaboration. This role will work closely with the product and program team for Manulife Vitality, as well as external partners.

Requirements

• Post-secondary education in Marketing, Communications, Media, or a related field is an asset.
• 1 – 3 years’ work experience in a marketing function, or related field
• Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling
• Skilled in MS PowerPoint, MS Word, MS Excel, MS SharePoint, and other content management systems

Nice To Haves

• Knowledge of Seismic, Smartsheet and Adobe WorkFront is an asset
• Basic to advance design skills, content writing, and familiarity with insurance or financial institution industry is a plus
• Strong project management skills with the ability to pull content from multiple sources and keep on top of ever-changing deliverables within required timelines
• A team player with excellent interpersonal skills and the ability to interface and work effectively with a wide range of people
• Hands-on and proactive; able to work with minimal supervision
• Career oriented with a demonstrated track record of success and drive to succeed
• Results-oriented and execution-focused within a fast-paced environment
• Ability to work collaboratively and provide direction to agency and internal partners
• Ability to respond to multiple demands and prioritize work activities within required deadlines for time-sensitive projects, while adhering to records management processes and governance
• Self-motivated while being able to take direction well
• Ability to blend confidence with diplomacy, liaising directly with colleagues throughout the organization to get what’s needed to get the job done
• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape

Responsibilities

• Support timely execution and delivery of multiple marketing projects in a fast-paced environment
• Maintain marketing collateral and related digital assets for Manulife Vitality across manulife.ca, advisor portal, and internal owned channels
• Maintain and update sales tools and presentation decks by capturing advisor and wholesaler feedback on an on-going basis and completing frequent audits
• Execute on deliverables to support advisor activations and key activities
• Contribute to the formulation of timely reports with relevant analysis based on data from various sources
• Oversee and manage team’s initiatives list & roadmaps

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans
• various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• generous paid time off program in Canada includes holidays, vacation, personal, and sick days
• full range of statutory leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree